LeadiD and Ifficient Partnership Helps Schools Attract Students Using Highly-Targeted Data
Partnership Introduces New Customization Layer to Ifficient's Education Solution, Powered by LeadiD's Platform
DENVER and PHILADELPHIA, Oct. 29, 2014 /PRNewswire/ -- LeadiD, the company bringing trust and transparency to customer acquisition intelligence, and Ifficient Inc., a technology based interactive marketing company focused on all things lead generation, today announced an expanded partnership to support Ifficient's education business. The project enhances educational institutions' enrollment initiatives by leveraging intelligence from LeadiD's platform to provide schools with qualified, highly-relevant prospective student leads.
Each month, Ifficient provides education institutions with more than 20,000 qualified leads generated through a mix of first party and third party channels. The partnership opens up Ifficient's lead data to data support from LeadiD's platform, which views more than 100 million lead events each month across a network of more than 400 publishers, including some of the nation's largest educational institutions. The integration enables a clearer picture of consumer intent, offering qualified leads customized to meet the specific needs of the education industry.
"Our partnership with Ifficient presents a unique opportunity for us to help educators attract desirable students with the right message at the right time using a trustworthy, data-driven approach," said Ross Shanken, CEO, LeadiD. "We're excited to draw on our expertise working between buyers and sellers in the lead marketplace, and our experience in the education field, to facilitate more meaningful interactions for all parties."
"We are committed to providing our customers with the highest quality, data-driven customer intelligence," said Jon DelRusso, chief interactive officer, Ifficient Inc. "LeadiD's expertise in many of the fields we serve, including the education sector, plus its ability to provide a new level of customer intelligence, made this a natural fit."
In addition to providing more clarity on consumer intent, LeadiD's platform enables Ifficient to assure its qualified leads comply with privacy regulations set forth by the Telephone Consumer Protection Act (TCPA), as well as enrollment regulations set by accreditation boards. Mitigating compliance risk is paramount, as up to 46 percent of all websites that record users' contact information do not conform to TCPA standards, according to some estimates. And, with each violation costing up to $1,500, the damage can add up quickly. LeadiD's platform provides authoritative proof of consumer consent to contact, allowing Ifficient and its customers to take action in real-time.
About LeadiD
LeadiD is the customer acquisition intelligence platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.
About Ifficient
Ifficient, Inc. is a performance based Interactive Marketing Agency that specializes in the delivery of high–quality data and call inquiries. Targeted consumers are generated from in-house media buys, their owned and operated call center, web portals and a select set of tested media partners that offers clients a balanced and real-time controlled media mix approach. In a monitored environment, overseen by experienced industry veterans, Ifficient enables fully managed, scalable and compliant inquiry-generation solutions through its proprietary lead-management system, Ifficienato. For more information about Ifficient and their vast array of products and services please visit ifficient.com or email [email protected].
SOURCE LeadiD
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