LeadiD Multiplies the Force of Industry-First Platform with New Consumer Intelligence Applications

PHILADELPHIA, Aug. 12, 2014 /PRNewswire/ -- LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today announced the introduction of several specialized applications available in its AppMarketplace, bringing marketers a deeper view of consumer intent. Also debuting is LeadiD Labs, a vehicle for new actionable data tools that customers can test drive.

"Our goal is to provide transparency and insight up and down the customer sales funnel," said Ross Shanken, CEO of LeadiD. "The AppMarketplace does exactly that, by providing plug-and-play solutions that allow marketers to customize LeadiD's intelligence platform to best fit their needs."

Solutions available in the AppMarketplace run atop the LeadiD platform, providing specialized intelligence in areas from fraud detection to quality scoring and demographics. New applications available include:

• Estimated Financial Health eScore: Powered by eBureau, a leading provider of predictive analytics and information solutions, the Estimated Financial Health eScore app is a proxy for a consumer's FICO score and allows marketers to make real-time decisions based on predictions of the consumer's financial health.
• LeadiD Fraud Detection: Powered by Forensiq, LeadiD Fraud Detection applications for first party and third party leads provide the tools to combat risky leads by judging fraud risk and determining sources of fraudulent activity behind leads.

Another new aspect of the AppMarketplace is LeadiD Labs, a category of powerful apps that gives marketers cutting-edge insights about their consumers' behaviors. Launching with seven new applications, LeadiD Labs will continue to evolve based on customer feedback and data points revealed by developers.

"With LeadiD Labs, we're crowdsourcing the value of our data to deliver the insights our clients value most," said Lauren Jacobson, vice president of data and analytics strategy for LeadiD. "The platform leverages the intellectual and analytical power of forward-thinking data scientists, who are creating new data points based on customer feedback, with the most popular graduating to the AppMarketplace."

Solutions being tested as part of LeadiD Labs currently include:

• Lead Velocity by Industry: This app shows the frequency with which a lead has been sold to other advertisers, categorized by industry. This data element complements Lead Age by helping marketers understand how many times a particular lead has been sold to another company--even if that lead is otherwise fresh.
• Consumer Velocity by Industry: A measurement of how frequently a consumer participated in other lead events across different industries. If a particular consumer is associated with several lead events within an industry, it may indicate a high intent, in-market consumer. However, a very high frequency—especially across industries—may indicate that the consumer's information is being fraudulently circulated.

"The pool of data illuminating customer behavior online has never been deeper," said Jay Baer, marketing thought leader and best-selling author. "LeadiD is unlocking the potential in this data for customers."

About LeadiD
LeadiD is the customer acquisition intelligence platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1^st or 3^rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.

SOURCE LeadiD