Leading Automotive VCs Back PromptPath's Vision of Turning Every Voice Conversation into Results for Automotive Retailers with $12 Million Series A Investment

Funding will expand PromptPath's end-to-end Voice AI platform, designed to embrace, not replace humans, from the phones to F&I and service; automotive industry veteran Keith Jezek joins board of directors

AUSTIN, Texas, Nov. 10, 2026 /PRNewswire/ -- PromptPath, an AI-enabled conversation assist platform for automotive dealerships, today announced a $12 million Series A round led by FM Capital and Armory Square Ventures, with participation from Automotive Ventures, Holman Ventures, and other nationally recognized automotive dealers and dealer groups. The company also announced that Keith Jezek, a longtime automotive technology executive, has joined its board of directors.

"Dealers know that better conversations result in happier customers and more business, but have often lacked proven tools to provide the real-time coaching insights and process visibility needed to make meaningful operational changes," said Amit Maheshwari, CEO of PromptPath. "This support from premier automotive VCs and dealer family offices allows us to harness AI responsibly to deliver actionable sales and service conversation and coaching insights to more dealerships and partners, at every customer touchpoint, and advance our product roadmap."

"Armory Square Ventures focuses on companies that aim to solve large problems and transform verticals in the process," said Somak Chattopadhyay, Managing Partner at Armory Square Ventures and PromptPath Board Director. "Voice AI is a hot topic nowadays, but what attracted us to PromptPath.ai was its platform vision, proven benefits with multiple customer groups in a mega-vertical, and an experienced team."

Keith Jezek Joins the Board
Jezek formerly served as CEO of Open Lending, and was previously co-founder and CEO of vAuto, and led Cox Automotive's Retail & Media Solutions division as President.

"A lot of the most valuable information in a dealership comes from conversations with customers, yet much of it goes untapped," said Keith Jezek. "PromptPath makes that information useful to dealerships while they're still talking with customers. I believe the ability to draw insights and receive guidance in real time that can influence the outcome is the next big data opportunity in automotive retail."

"Keith has spent his career helping dealers see what's really happening in their stores," said Maheshwari. "That is the problem Conversation Insights solves. We're glad to have him at the table."

"We are excited to welcome Keith to the PromptPath board," said Zack Freed, Managing Director at FM Capital and PromptPath Board Director. "His performance-driven experience and deep automotive industry expertise will be especially important as PromptPath continues to grow and better serve dealers. We are pleased to join PromptPath's journey as it builds an automotive conversation intelligence ecosystem while helping dealers develop customer-facing talent."

Through its proprietary AI capabilities, PromptPath enables dealerships to capture the full value of every customer conversation. PromptPath equips dealership teams with real-time prompts and customer context to master every interaction while keeping customer conversations connected from first contact through final delivery. PromptPath also makes these conversation insights available to the dealerships' other technology partners, allowing them to use that information to automate and enhance the sales and service process.

About PromptPath
PromptPath keeps the conversation flowing from the phones to the showroom, bringing people skills back to the forefront for better ROI. Learn more at promptpath.ai.

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SOURCE PromptPath