Leading Digital Agency Zeta Champion the Power of Collaboration

POOLE, England, June 23, 2011 /PRNewswire/ --

Lord Sugar caused uproar within the engineering industry this week after announcing he is yet to meet an engineer 'who can turn his hands to business'. Roger Allen, MD of leading digital agency Zeta however, believes that amongst the ill feeling there is an essence of truth in Lord Sugar's statement.

Roger has championed the need to recognise both your strengths and your weaknesses when it comes to business. He said 'If it were reversed would pure businessmen be affronted if they were told that rarely do they make good engineers?  Of course not, business is business and engineering is engineering.  Great engineers should join forces with great business people and not fall into the trap of thinking because they are good engineers those undoubted skills are transferable into the necessary credentials of the successful business person.'

Allen's opinion has been formed after building Zeta from the ground up over the last 11 years, a firm that proudly counts many engineering firms amongst its clients. Allen commented 'In my experience engineers can often have a simplistic and almost patronizing view of the value of marketing.  Zeta has some very "turned on" clients that are engineering companies, but to get them to that stage of understanding the value of marketing has taken a few years. '.

Allen concluded 'It's fair to say Lord Sugar has a valid point based on his many years of experience in manufacturing and business, however as usual his robust style of delivery has caused mayhem and the underlying message gets obscured.  The country desperately needs more manufacturing and therefore cutting edge designers and engineers of all types.  But to bring success the "engineers" must embrace pro-active full on business practices and the best way for them to do that is partner with those that have that natural expertise, people like Lord Sugar'.

For more information please visit zeta.net.

About Zeta

Established in 1999 Zeta is an integrated marketing and creative agency specialising in digital strategy. With innovation and development without compromising on creativity, Zeta help clients achieve growth and profit in line with business objectives. Zeta provides return on investment through data driven, researched solutions setting them apart from their competitors.

For more information visit http://www.zeta.net or http://www.twitter.com/ZetaAgency

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SOURCE Zeta