Leading-Edge Fertility Educational Resource Is Successfully Completed

NEW YORK, April 29, 2011 /PRNewswire/ -- The American Fertility Association (The AFA) is pleased to announce the completion of a yearlong fertility educational series which was funded by Attain Fertility® Centers. The AFA is a national non-profit family building organization that provides educational resources and support to men and women, especially those trying to conceive. Attain Fertility is the nation's largest network of fertility centers and provider of the Attain® IVF financial program.

The AFA and Attain Fertility partnered together with the goal of providing a one-of-the-kind educational opportunity for consumers and patients available in the comfort of their own homes. The AFA created a series of 20 Fact Sheets and High Definition Videos to add to its already robust online library. The videos feature fertility specialists within the Attain Fertility network, and cover topics ranging from the clinical aspect of the disease state, such as endometriosis and premature ovarian failure, as well as the personal side of a fertility patient's journey, including stopping infertility treatments and moving on to other options. Each Fact Sheet provides comprehensive information, and is accompanied by a brief HD video, featuring experts presenting an overview of the topic. The videos have already been viewed over 10,000 times on Attain Fertility's YouTube channel alone.

"Our partnership with Attain Fertility is one that we value greatly," says Ken Mosesian, Executive Director of The AFA. "This project has both short-term and long-term impact, with the Fact Sheets and HD Videos becoming some of the most viewed pages on our website." Mosesian continues, "Because of the quality of each piece, the subject matter, and the in-depth bibliographies that they feature, they will be a resource for patients for years to come."

In the coming year the two organizations are creating a Fertility Toolkit series, available in English and Spanish, which will provide the tools necessary to assist patients in navigating various aspects of their family-building journey.

"We are proud to support the important work The AFA does and we share their commitment to fertility education," says Doug Weiss, Vice President of Marketing at Attain Fertility. "We look forward to collaborating with The AFA on our next initiative."

Media Contact:

Merry Armentrout
Director of Communications, The AFA
205-470-9406 Cell
[email protected]

About The AFA:

The American Fertility Association, a 501 (c)(3) national non-profit organization is a lifetime resource for infertility prevention, reproductive health and family building. The AFA's services include an extensive online library, a daily blog, a resource directory, a toll-free support line, and education outreach events. For more information visit, http://www.theafa.org.

About IntegraMed America, Inc.

IntegraMed is a leader in developing, marketing and managing specialty outpatient healthcare facilities, with a current focus on the fertility and vein care markets.  

For more information about IntegraMed, please visit: http://www.integramed.com for investor background, http://www.attainfertility.com for fertility, or http://www.veinclinics.com for vein care.

Attain Fertility Media Contact:  

Marcia Clark
(845) 528-6647
[email protected]

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SOURCE American Fertility Association