Leading Gut Health Company Seed Expands Retail Footprint with Nationwide Launch at Sprouts Farmers Market

Seed's clinically validated probiotic innovations are now available in all 450 Sprouts stores across the United States

Following 500% revenue growth in the past 36 months, Seed continues its omnichannel expansion with entry into natural grocery—a key channel for brand discovery and consumer connection

LOS ANGELES, June 12, 2025 /PRNewswire/ -- Seed, a microbiome science company, today announced the nationwide retail launch of its clinically validated microbiome innovations at Sprouts Farmers Market. Beginning this week, Seed's DS-01® Daily Synbiotic and DS-01® 14 Day Gut Reset will be available across all 450 Sprouts stores in 24 states and online at Sprouts.com. The launch marks a significant step in Seed's evolution from a DTC disruptor to a leading omnichannel brand, amplifying its strategy to make clinically validated microbiome science accessible wherever people shop for their health.

This latest retail expansion builds on Seed's momentum across non-DTC channels. The brand first entered natural grocery with Erewhon, where DS-01® became the top-selling probiotic—a clear signal of demand. That early traction helped propel breakout performance on Amazon, where DS-01® reached the top five probiotics within 12 months, and at Target, where it became a top 10 product in the Vitamins, Minerals, and Supplements (VMS) category in just three months. Now, Seed's launch at Sprouts marks its national scale-up in natural grocery—tapping into a growing channel for probiotic discovery and engagement.

"Our direct-to-consumer origins set a new standard for science-driven health products while cultivating a profitable business and one of the most loyal customer bases in our category," said Cathrin Bowtell, CEO of Seed Health. "Launching at Sprouts and expanding our footprint in the natural grocery channel enables us to scale that impact—deepening connections with our community while opening doors for more people to discover Seed for the first time."

Sprouts will carry Seed's flagship gut health innovation, DS-01® Daily Synbiotic ($59.99), and the new DS-01® 14 Day Gut Reset ($29.99). DS-01® is formulated with 24 strains to support whole-body benefits and has been validated in multiple human clinical trials. Seed recently presented new clinical findings at Digestive Disease Week® (DDW) 2025, demonstrating that DS-01® increases production of Urolithin A and butyrate—two key microbial metabolites linked to gut barrier function, metabolism, and healthy aging. DS-01® 14 Day Gut Reset is a targeted, two-week protocol of DS-01®, developed for occasional gut disruptions, such as those triggered by travel, stress, or changes in routine. The product is clinically validated to restore healthy gut function, strengthen the gut barrier, and replenish beneficial gut bacteria.

"Our entry into Sprouts helps accelerate our mission to realize the microbiome's full potential in improving human health—by reaching more people through a retailer that shares our values of wellness, sustainability, and scientific integrity," said Ara Katz, Co-Founder of Seed Health. "We're building a future where nurturing the microbiome is an integral part of our daily well-being."

With an expanding omnichannel presence, Seed is positioned to introduce its next generation of microbiome-targeted products with greater reach and impact. Its growing pipeline will continue to unlock the microbiome's role across biological systems, addressing broader health needs through gut-directed innovation.

About Seed Health
Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. Rooted in rigorous research and peer-reviewed studies, Seed is setting new standards for efficacy, safety, and trust in the biotics category. Our flagship innovation, DS-01® Daily Synbiotic, is a pre- and probiotic studied in multiple human clinical trials and trusted by over one million people for its systemic benefits, including gut, skin, immune, and heart health. Our pipeline of gut-directed innovations, developed in collaboration with world-renowned researchers and clinicians, harnesses the microbiome as a driver of longevity, systemic health, and daily well-being. Grounded in the ethos that human and planetary health are interconnected, our environmental research division, SeedLabs, advances microbial interventions to enhance biodiversity and help restore ecosystems impacted by human activity.

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SOURCE Seed Health