CLEVELAND, July 31, 2018 /PRNewswire/ -- Leading Lady rings in World Breastfeeding Week, National Breastfeeding Month, and Black Breastfeeding Week with its annual philanthropic program to uplift, encourage, and provide much-needed resources to breastfeeding mothers. Leading Lady's $200,000 nursing bra donation in 2018 continues the tradition of championing new moms who make the best nutritional choices for their babies. The breastfeeding essentials will be distributed through partnerships with more than 350 breastfeeding support organizations across the nation.
The theme of World Breastfeeding Week 2018 is "Breastfeeding: Foundation of Life" and the theme of Black Breastfeeding Week 2018 is "Love on Top." As leaders in the nursing bra industry, Leading Lady proudly advocates for breastfeeding as a life-changing, life-saving act of love and nourishment. The company was founded on the value that breastfeeding is both a cherished bonding experience and a critical public health matter for babies as well as the women, families and communities who raise them. Recent research published in the global health journal The Lancet concludes that universal breastfeeding could save the lives of 823,000 babies and 20,000 mothers annually throughout the world, as well as reduce health care and other expenses by $300 billion.
"Healthy choices start from birth and breastfeeding is one of the most natural and effective ways a mother can protect her infant," said Mark Corrado, third generation owner of Leading Lady. "Our annual donation program takes a community approach to support breastfeeding so that every mother in every walk of life has the opportunity, resources, and encouragement to raise healthy children."
Leading Lady's comprehensive line of nursing apparel includes nursing bras, nursing tank tops, nursing sleepwear, shapewear, nursing covers, and nursing pads. Products that make breastfeeding easier, comfortable, and stylish is one link in the chain of support that helps new mothers on their breastfeeding journey. Through breastfeeding awareness campaigns during the nearly 80 years of its existence, Leading Lady has donated millions of dollars in nursing bras and sponsored philanthropic programs that annually reach thousands of women to raise enthusiasm for this most imperative cause.
Breastfeeding support organizations work with new moms day-after-day to ensure they have the education and practical knowledge to successfully breastfeed. Leading Lady partners with local chapters of WIC (the USDA's Women, Infant and Children program), La Leche League, ROSE (Reaching Our Sisters Everywhere), BMBFA (Black Mothers Breastfeeding Association), hospitals, and other community groups to distribute the nursing bra donation.
Celebrate World Breastfeeding Week, National Breastfeeding Month, and Black Breastfeeding Week (August 25-31) with Leading Lady! Visit LeadingLady.com/pages/world-breastfeeding-week for news, information, and inspirational stories from women who are touched by the annual donation program. Plus, get involved on social media @LeadingLadyBras and enter to win breastfeeding essentials in our Mom Box Sweepstakes from August 1-31 at https://leadinglady.com/pages/promotions.
About Leading Lady
Leading Lady is a premier nursing and full figure intimate apparel company dedicated to improving women's lives with innovative products, resources and programs. Family owned and operated; Leading Lady has been supporting breastfeeding moms and babies for over 78 years. The brand promises superior quality and fit, a comprehensive selection of products and an excellent customer experience. The full collection is available for direct purchase at LeadingLady.com and in select retailers nationwide.
Website: http://www.leadinglady.com | Social: @leadingladybras
SOURCE Leading Lady