TORONTO, April 27, 2015 /CNW/ - Following a competitive agency review, UK make-up brand, Charlotte Tilbury, named Faulhaber Communications as its agency of record (AOR) for its Canadian launch and ongoing communications for 2015. The announcement follows Charlotte Tilbury's collections launch in US retailers Bergdorf Goodman in New York and Nordstrom nationwide from October, 2014.
'The FAULHABER team has long been a fan of the Charlotte Tilbury brand, coveting the curated 'Look' collections on our frequent press trips overseas,' said Christine Faulhaber, President and CEO, Faulhaber Communications. 'The brand is a favourite among the world's biggest A-listers and we feel that, coupled with a high-touch communications strategy, will resonate with Canadian beauty consumers.'
The eponymous brand, named after the world's number one make-up artist, Charlotte Tilbury, who is well known for her work with many top tier celebrities, editorial work and major international Fashion Week shows, will be launching in Holt Renfrew in Toronto on June 15, 2015 and Vancouver on June 29, 2015.
'The Charlotte Tilbury brand is growing rapidly, gaining widespread North American recognition," said Faulhaber. "We are looking to elevate brand visibility further in Canada. We are no stranger to launching global brands to this market; essence, Thomas Sabo, and Ted Baker still call Faulhaber Communications home and their Canadian launches have certainly given us the know-how to make an positive impact on foreign brand equity.'
This announcement falls on the heels of three additional client acquisitions for Faulhaber Communications. After being short-listed, German-based global lifestyle brand, GERRY WEBER, chose FAULHABER to launch its retail roll-out in Canada beginning early April. Faulhaber Communications engaged and managed Taylor Schilling, star of the hit Netflix series, Orange is the New Black, to launch the brand at an exclusive media event on April 8 at Yorkdale Shopping Centre. Throughout the next couple months, GERRY WEBER will open a series of retail locations across Ontario; FAULHABER will be instrumentally involved in overall strategy and execution for each launch component.
Adding to its tech and transportation client roster, Faulhaber Communications recently acquired Beck Taxi, Canada's award winning and largest fleet of taxis; working closely with Haddon Strategy, Faulhaber Communications will manage all upcoming communications surrounding new service offerings and consumer campaigns.
Additionally, following a successful Canadian media tour and project test period in fall 2014, Bugaboo, a celebrity-favourite, Dutch mobility and stroller company, has named Faulhaber Communications AOR for 2015. Throughout the rest of the year, FAULHABER will manage all media relations, launches, influencer engagement and campaigns.
Lastly, Faulhaber Communications has officially launched its formal media training services package for celebrities, spokespersons, brand managers and influencers. Programs range from in-depth full-day training with hands-on instruction and video feedback, to half day and two hour sessions.
"My team from One of a Kind Show, Art Toronto, and Artist Project were quickly able to apply the skills they learned following the media training session with Faulhaber's senior staff," said Patti Stewart, Vice President, Informa Canada, Inc. "I would highly recommend this program to brands or spokespersons looking for basic training or to hone their advanced interview skills."
ABOUT FAULHABER COMMUNICATIONS
Faulhaber Communications is a full-service marketing and public relations agency specializing in lifestyle clientele. Recognized as a leader in the communications industry since 2001, FAULHABER connects brands to media, key influencers and consumers across North America.
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ABOUT CHARLOTTE TILBURY
The world's number one make-up artist, Charlotte Tilbury understands the power of make-up like no-one else. Charlotte has poured her best-kept secrets, experience and expertise into an edited 'all-you-need' skincare and make-up collection. This summer, Canada's beauty landscape will undergo a Tilbury-transformation with the launch of the brand in Toronto and Vancouver Holt Renfrew stores.
ABOUT GERRY WEBER
Founded in 1973, Germany-based fashion brand GERRY WEBER International AG offers a unique blend of fashion, lifestyle and customer experience under one roof with more than 1,000 stores worldwide and over 2,800 shop-in-shops. One of Germany's largest listed fashion companies, the company has over 5,000 employees worldwide and distribution channels in more than 62 countries. They continue to grow their presence as a global player, having made their North American debut in 2015 with stores opening across Ontario, Canada. GERRY WEBER's contemporary design provides women 30+ with premium style-conscious offerings from the high-quality brands under the GERRY WEBER umbrella - GERRY WEBER, GERRY WEBER EDITION, GERRY WEBER ACCESSORIES and TAIFUN.
ABOUT BECK TAXI
Founded by Jim Beck, Beck Taxi's excellence is a family tradition as daughter Gail Beck-Souter champions her father's passion for superior service. Beck Taxi is the largest and most successful taxicab company in the country with almost 2,000 available taxis operated by professionally trained, independent contracted drivers. For the past 21 years, the organization has been the proud recipient of the Toronto Sun Reader's Choice Award for Favourite Taxi Company.
ABOUT HADDON STRATEGY
Haddon Strategy is a boutique creative solutions agency. Founded in 2008, Haddon Strategy has driven innovation and creative communications across mediums and industries. From conceptualizing and developing apps to launching new brands and products, Haddon Strategy helps transform consumer insights into business results through communications solutions.
ABOUT BUGABOO
Bugaboo International is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough design of strollers. Bugaboo began as a small start-up in 1999, but grew rapidly over the next ten years to become a global player. Bugaboo products are now available in more than 50 countries. Please visit bugaboo.com for further information.
ABOUT BUGABOO – THE STROLLER
In 1994 we designed the world's first modular stroller so families could explore the world with absolute ease. Innovative and loaded with intuitive functionalities, all our strollers ensure a smooth and smart ride. Our product family consists of four types of strollers: The iconic Bugaboo Cameleon3, the all-terrain Bugaboo Buffalo, the urban Bugaboo Bee3 and the convertible Bugaboo Donkey. All Bugaboo strollers are designed for day-to-day use, made from durable materials and ensure excellent shock absorption, one-hand steering and seamless 360º turns. Keep on the move and convert your stroller for different ages or journeys with the extensive range of complementary accessories we created. Built to last and to be enjoyed generation after generation, Bugaboo strollers can be endlessly upgraded to suit your mood, style or journey.
SOURCE Faulhaber Communications
Image with caption: "Number One Make-Up Artist, Charlotte Tilbury and model, Sonya Gorelova (CNW Group/Faulhaber Communications)". Image available at: http://photos.newswire.ca/images/download/20150427_C8921_PHOTO_EN_14763.jpg
Image with caption: "The Faulhaber Team with Charlotte Tilbury at Storys *From left, Natasha Black, Patricia Amato, Christine Faulhaber, Charlotte Tilbury, Charley Varanelli, Lexi Pathak (CNW Group/Faulhaber Communications)". Image available at: http://photos.newswire.ca/images/download/20150427_C8921_PHOTO_EN_14764.jpg
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