CHICAGO and PARSIPPANY, N.J., Feb. 19, 2015 /PRNewswire/ -- Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, and Kline & Company, a global market research and management consulting firm, have established an exclusive alliance to serve the worldwide, over-the-counter (OTC) drug and overall consumer healthcare industries. This powerful alliance will provide a higher level of data accuracy and an unparalleled, global range of thought leadership on stimulating topics in the consumer healthcare space.
As part of this collaborative relationship, IRI will contribute its granular, widely recognized, point-of-sale (POS) market data, related insights, and thought leadership. Meanwhile, Kline will provide its unmatched historical database, global network, and 360-degree view of the complex OTC drug market, including its comprehensive channel coverage and vast expertise in the area of Rx-to-OTC switches.
"This exclusive alliance will help provide our clients an unprecedented level of actionable insights due to Kline's access to a global network of consumer healthcare specialists," said Bob Sanders, executive vice president and healthcare practice leader, IRI. "IRI and Kline will be able to deliver unrivaled global thought leadership and consultation in the consumer healthcare space."
"Kline has been analyzing and serving the OTC pharmaceuticals market since the 1960s, and this arrangement is a natural evolution towards continuous improvement of service to our clients," said Laura Mahecha, Industry Manager of Kline's Healthcare Practice. "By combining Kline's comprehensive market expertise with IRI's detailed data and technology tools, we can better serve our clients who seek comprehensive market information and insights."
The collaborative thought leadership will manifest through white papers on such topics as Rx-to-OTC switch, merger, and acquisition activity and new product innovation, as well as trends and issues in international and emerging markets within the OTC drugs industry.
"We are thrilled about this alliance and the new level of market intelligence that this is going to offer," remarked Joe Tarantola, CEO at Kline. "Providing our clients with the best possible service is our focal point. By combining IRI data tools with Kline's global reach, we will deliver more value to our clients in the OTC drug and consumer healthcare markets. Similarly, we anticipate being able to extend this relationship in the future to our clients in the beauty and personal care and home care industries."
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for clients in the CPG, retail and especially in the over-the-counter healthcare industries, by pinpointing what matters and illuminating how it can impact their businesses. Move your company forward at www.IRIworldwide.com.
About Kline & Company
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the agrochemicals, chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.
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