Leading Market Research Scientist Joins YouEye as Head of Strategic Alliances
Jun 09, 2015, 09:01 ET
MOUNTAIN VIEW, Calif. and NEW YORK, June 9, 2015 /PRNewswire/ -- Agile research technology innovator YouEye has named Juliana Smith Holterhaus, Ph.D. as their Head of Strategic Alliances. Holterhaus joins YouEye after serving four years as General Manager of Market Research, Americas with Lumi Technologies.
Holterhaus is a thought leader in both marketing and advertising research, having earned her Master's and Ph.D. in Psychology & Decision Sciences from Columbia University. She currently serves on the Board of Directors for the Marketing Research International Institute in a two year, elected position. Holterhaus has been featured in Survey Magazine and speaks regularly at industry events, including ESOMAR, The Advertising Research Foundation, and MRMW. In addition, her academic research has been published in notable leading journals such as the American Journal of Psychiatry and the Journal of Clinical Psychiatry.
"I'm thrilled to have the opportunity to join the team at YouEye," said Holterhaus. "YouEye's technology represents true disruptive innovation in both the market research and big data analytics space. Our ability to derive powerful, business-changing insights through behavioral, sentiment, and video analytics is unparalleled in the market and I look forward to applying my expertise and experience to advancing the platform."
Holterhaus will be responsible for building strategic partnerships with leading market research agencies and optimizing the application of YouEye's technology to drive business impact for global brands.
"From the start of her career, Juliana's been one of the sharpest minds in market research," said David Krajicek, PhD, who serves on YouEye's Board of Directors and is the CEO of GfK Consumer Experiences, North America. "That the company is continually adding this calibre of talent to their team is a clear signal that YouEye is at the forefront of technology innovation in our industry.
Based in the heart of Silicon Valley, YouEye is leading market research into its most important era. With the world's first Experience Analytics Platform, YouEye allows researchers to conduct studies on any stimulus, in any location, on any device or platform. With advanced video-based behavioral and sentiment analytics, our solution helps you identify hidden opportunities and develop richer insights that drive measurable results. Capture the depth that only comes from qualitative research with the speed, scale, and efficiency that big data can provide. Discover the why behind your KPI's. Discover YouEye, the Human Side of Data.
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