Leading Medical Device and Software Manufacturer Looks to Build Its Brand With DeVito/Verdi

NEW YORK, May 9, 2011 /PRNewswire/ -- With a corporate mission of saving 100,000 more lives each year, Varian Medical Systems (NYSE: VAR), the world's leading manufacturer of medical devices and software for treating cancer and other medical conditions, seeks to raise its profile and expand its corporate branding efforts by tapping advertising agency DeVito/Verdi to create a multi-media marketing campaign.

The assignment will be handled by the New York City-based agency's San Diego office, D/V West.  D/V West will be tasked with developing a wide range of tactics designed to highlight Varian's expertise and innovation to consumers and the healthcare community.

Headquartered in Palo Alto, CA., Varian supplies hardware and informatics software for managing comprehensive cancer clinics, radiotherapy centers and medical oncology practices.  Its medical devices and software are used for treating cancer and other medical conditions with radiotherapy, radiosurgery, proton therapy and brachytherapy.

Few ad agencies have excelled in the healthcare area quite like DeVito/Verdi the past few years.  The agency has reaped countless awards and accolades for its emotional and powerful campaigns for Mount Sinai Medical Center, Abington Memorial Hospital, North Shore/LIJ Hospital Group and Massachusetts General Hospital.

"Varian represents the gold standard in terms of its innovative technology for the treatment of cancer, and it's vital that more doctors, technicians, facilities, and even consumers, be made aware of the life-saving systems and software the company creates," said Alan Brown, managing director, D/V West.  "We certainly understand their objective and are sensitive to their mission.  Our hospital and healthcare experience will serve us well with this assignment."

Billings for the assignment were not disclosed.

Thousands of Varian Medical Systems' medical linear accelerators for cancer radiotherapy and radiosurgery are in service around the world, treating over 100,000 patients per day.  The company's latest offering, the TrueBeam™ system for image-guided radiotherapy and radiosurgery, was designed from the ground up to treat tumors with unprecedented speed and accuracy — including tumors that move during treatment as the patient breathes in and out.   TrueBeam features a multitude of technical innovations that dynamically synchronize imaging, patient positioning, motion management, and treatment delivery to deliver very high doses quickly and accurately while minimizing exposure of healthy tissues during treatment.

About Varian Medical Systems

Varian Medical Systems, Inc., of Palo Alto, California is the world's leading manufacturer of medical devices and software for treating cancer and other medical conditions with radiotherapy, radiosurgery, proton therapy, and brachytherapy.  The company supplies informatics software for managing comprehensive cancer clinics, radiotherapy centers and medical oncology practices.  The company also supplies X-ray imaging products for cargo screening and industrial non-destructive inspection.  Varian Medical Systems employs approximately 5,400 people who are located at manufacturing sites in North America, China and Europe and in its 70 sales and support offices around the world.

About DeVito/Verdi

DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Sony, Canon, Kohl's, BMW, Daffy's, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, Mount Sinai Medical Center, Duane Reade Drug Stores, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Legal Sea Foods, Massachusetts General Hospital, Appleton Rums, Dressbarn, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority, For Eyes Optical and others.  For more information on DeVito/Verdi, visit www.devitoverdi.com.

SOURCE DeVito/Verdi