Leading Privacy Law Experts Examine Impact of New EU Cookie Rules on Online Marketing

ARLINGTON, Va., Sept. 13, 2011 /PRNewswire-USNewswire/ -- New regulations in the European Union governing the use of cookies started coming into effect in May. But there is still substantial uncertainty about what the new rules require and what practical steps can be taken to comply with them.  In particular, companies need to understand the impact of the new rules on online marketing.

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Two of the nation's top privacy law experts will provide an overview of the new rules, offer a status update on their implementation in national European law, with practical strategies for achieving compliance in a new webinar, Europe's New Cookie Rules: The Impact on Online Marketing and Practical Compliance Strategies for U.S. Companies, from BNA Business & Legal.

The September 21 webinar features Robert Stankey and Adam Shoemaker, privacy law experts at Davis Wright Tremaine LLP.

This 90-minute webinar will address:

• At a practical level, what do the new rules mean for businesses with an active online presence?
• What steps are companies taking to meet the new requirements?
• What is the likely impact of the new rules on U.S.-based companies?
• How are the requirements likely to evolve over time?

Webinar attendees are also eligible for CLE credit.

About the Speakers:

Robert Stankey, of Davis Wright Tremaine LLP, advises clients on data protection and privacy law in an international context. A former senior in-house lawyer with several technology and telecom companies, he practiced in London for many years and is a UK-qualified solicitor as well as a U.S. lawyer. Bob helped clients lobby in Brussels on the EU's revisions to the e-Privacy Directive, which contains the new cookie rules. He earned a J.D., an M.B.A., and a B.A., with distinction, from the University of Virginia.

Adam Shoemaker is a member of Davis Wright Tremaine's privacy and data security practice. He advises clients on compliance with EU data protection laws and online marketing and media issues. He earned a J.D. from Harvard Law School, an M.A. from the University of Iceland, and a B.A. from Williams College.

About BNA Legal & Business Webinars

BNA's Legal & Business Webinars are designed for today's busy professionals. In just 90 minutes, you have access to in-depth coverage of an ever-changing array of current topics, including the latest trends and developments, new and revised laws and regulations, and legal principles and precedent. Get expert insights into compliance requirements, as well as authoritative and practical guidance on the issues that matter most to you and your clients.

With our webinar topics covering the broad spectrum of legal practice areas and corporate issues, from Intellectual Property to Privacy to Pensions & Benefits, you can count on BNA to bring you quality content on today's hottest topics. What's more, BNA's Legal & Business webinars are CLE/CPE eligible, making it easy to stay compliant with your continuing education needs.

SOURCE BNA