CEDAR KNOLLS, N.J., June 24, 2015 /PRNewswire/ -- As the definitive leader in programmatic TV, i.Predictus's rapid success demanded a huge boost in manpower. To fill this need, the company has been on a hiring spree, welcoming a number of major industry players to the platform company's growing pool of talent.
James Phillips, a 17-year IT veteran, has joined the team as Senior Performance Lead. A master of Microsoft Business Intelligence, Phillips has been tasked with ensuring best practices are followed within the entire platform, including application and database design as well as its groundbreaking new Business Intelligence Module. Built on Microsoft Power BI, it has already dramatically reduced workflow inefficiency for clients and offers media buyers and sellers media analysis down to the individual airing level, making it possible to visualize data well beyond any other platform.
John Bontempi steps in as the company's newest Vice President of Sales. A proven leader in the television space, he has held positions at prominent media groups such as Katz Television Sales and HRP, Inc. He has achieved record-setting share performance for multiple Hearst stations and held direct responsibility for many top markets. With Bontempi's real world understanding of clients' needs for a programmatic TV tool like i.Predictus he will lead the team to its aggressive sales goals for 2015 and help further solidify i.Predictus's position as the industry's go-to platform.
Hired earlier in the year, ETL developers Jerry Aclan and Bill Merk are critical components behind the company's data-driven power.
Jerry's 22 years of experience has been in all aspects of System Life Cycle Development. His knowledge and skillset will help i.Predictus make its data manipulation even cleaner and more efficient.
Bill has more than 14 years of database technology experience. He will be ensuring client data is flawlessly loaded so that the IP application is able to be refreshed daily.
"Bringing a Microsoft BI expert like James, media expert like John and developers like Jerry and Bill onto our team was crucial at this point in the game," explains CEO Monica Smith. "Our new BI Module is fully integrated. Now so is our talent. Keep your eye on i.Predictus over the next few months. We're gaining a lot of traction and are already changing the way media is being bought. So to use TV language, stay tuned."
i.Predictus continues to seek people who want to disrupt convention, jar the status quo, and make a real difference. If this sounds like you, send your resume to Rosemarie Berard.
i.Predictus is a leader in the practical implementation of programmatic TV, offering advertising attribution modeling down to the individual airing level. As a high-performance platform designed and tested with high media throughput, i.Predictus optimizes media schedules with a high degree of accuracy and consistency. Using its patent-pending algorithm, i.Predictus is able to deliver large television advertisers continuous improvement in media ROI.