Leading Publisher Hay House Taps MotherVook to Produce Hundreds of Enhanced E-Books

NEW YORK, Feb. 15, 2011 /PRNewswire/ -- The O'Reilly Tools of Change Conference -- Digital publisher Vook announced today a business partnership with Hay House that will allow the Carlsbad, Calif.-based publisher to produce hundreds of enhanced e-books across multiple platforms.

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MotherVook is the technology engine that has enabled Vook to create more than 150 of its own titles that Vook is now extending to other publishers, allowing them to scale enhanced e-book creation.

A digital publishing platform, MotherVook converts disparate and varied file formats; combines text, video and images; manages the content and distributes it to multiple platforms, including the iPhone, iPad, iBookstore, Amazon Kindle Application and Android marketplaces.

Long a leading force in the world of personal improvement, Hay House is now the first publisher in the marketplace to utilize the innovative new Vook technology platform. With more than 56 million books sold in North America and more than 250 million books sold worldwide, Hay House is the leading global publisher of inspirational self-help titles, working with authors such as Dr. Wayne W. Dyer and Jorge Cruise, author of the #1 New York Times bestseller the "Belly Fat Cure."

"Hay House is excited to bring to market so many of its titles in an enhanced e-book format that will resonate with new audiences," Hay House CEO Reid Tracy said. "Our readers will be inspired not just by our authors' compelling stories, but also by the engaging videos we can feature."

"Vook is very excited that Hay House is tapping our technology platform, as this innovative publisher has so many prominent titles suited for the mixed-media experience," said Vook founder and CEO Bradley Inman.

Vook combines amazing video footage with inspirational and informative stories to create an incredible reading experience for the iPad, iPhone and other platforms. Hay House has an extensive archive of titles with images, video and text, perfectly suited for these new platforms.

Visit the Vook booth at the O'Reilly Tools of Change conference for more information.

About Hay House

Hay House was founded in  1987 by Louise L. Hay as a way to self-publish her first two books, "Heal Your Body" and "You Can Heal Your Life" (YCHYL), both of which became bestsellers and established Louise as a leader in the New Age movement. YCHYL has sold more than 40 million copies worldwide and has been published in 36 languages. Today, Hay House is committed to publishing products that help improve peoples' lives.

About Vook

Vook is the leading digital publisher that lights up the world's content and connects people around stories and ideas they love. Based in Alameda, California and New York, Vook works with authors including Seth Godin, Deepak Chopra, Anne Rice, Gary Vaynerchuk, and Slash of Guns N' Roses, and partners with premiere publishing companies.

SOURCE Vook