Leading Qatar Newspaper Al Watan Launches the Al Watan Bonus Powered by Rewardisement

Dec 19, 2013, 12:30 ET from KnowledgeView Ltd

LONDON, December 19, 2013 /PRNewswire/ --

Al-Watan Bonus, launched on Qatar's National Day, allows Al-Watan newspaper readers to interact with editorial and advertising content on Web, mobile and Print with engaging activities such as videos, quizzes and tweets, rewarding them for their engagement.

Built on the renowned Rewardisement technology, Al-Watan Bonus is provided to readers as part of Al-Watan's iPhone and Android mobile news apps developed by KnowledgeView, representing the first such service in Qatar and cementing Al-Watan's publisher, QIM, as the leading digital publisher in Qatar.

Al Watan app users can try it now on the Al Watan Campaigns in the newspaper by scanning "Bonus!"- tagged images in the newspaper.

Ihsan Ghazal, Executive Director of QIM, said: "The Al-Watan Bonus is a major initiative designed to significantly increase our engagement with our readers as well as provide a better service to our advertisers. Thanks to the Rewardisement technology from KnowledgeView, our editors can easily set engagements campaigns on all our platforms including Print, mobile and Web."

Currently the Bonus App for Al Watan is available for free in the App store.

For more information on the app visit: http://www.al-watan.com/

Android (Al-Watan Mobile) app is available at http://tiny.cc/5wcc8w 

iPhone app  al-Watan for iPhone is available at http://tiny.cc/wycc8w

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KnowledgeView Ltd is a UK-based company with headquarters in London and MENA regional office in Beirut. KnowledgeView has a unique combination of industry leaders on its Board and powerful publishing technology used by leading media players globally.
The company was founded in 1995 to develop cross-media publishing, news management and editorial sharing systems, with over forty media companies and 5000 journalists using its Publish live systems. KnowledgeView has also established a leading position in mobile apps development on the iPad, iPhone, Android tablet and Web-mobile platforms.

KnowledgeView's client base extends over four continents with such names as Dow Jones Newswire, CNN, Geopolitical Information Service, Australian Associated Press, Qatar News Agency, Saudi Research and Marketing Group, Abu Dhabi Media, MarocSoir Group and Deloitte &Touche, to name a few.

Publish live suite of products and services enables publishers and news groups to create regional or thematic communities around news, deriving maximum revenues from subscriptions and advertising and extend their reach through easy multi-publishing to paper, Web, mobile iPhone and iPad as well as the Android platform and social networks.

KnowledgeView's RAPID Browser, the heart of 'Publish live Newsroom', is a powerful news management and editorial sharing system for automating acquisition and classification, setting the standard for the next generation of news management systems. RAPID Browser allows media groups to setup their own cloud-based Content Hubs for extending their reach into their communities and generating revenues from advertising and subscriptions.

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SOURCE KnowledgeView Ltd