Leadspace Announces Release Of Predictive Analytics Buyer's Guide And Webinar

The Buyer's Guide and Webinar Will Help B2B Organizations Amplify Their Sales and Marketing

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Jun 29, 2015, 11:39 ET

SAN FRANCISCO, June 29, 2015 /PRNewswire/ -- Leadspace announced today the release of its free Buyer's Guide to Predictive Analytics for B2B Sales and Marketing. The company will also hold a webinar on June 30th that will center and expand on the content in the Buyer's Guide, empowering sales and marketers with the resources they need to amplify their productivity and conversion rates.

Leadspace created the Buyer's Guide with expert David Raab to bridge the information gap in the Predictive Analytics industry. The rapid growth of Predictive Analytics has also led to an ever-increasing number of predictive analytics vendors, and each differs significantly in terms of the data they provide and analyze, their modeling methods, and the outputs they generate. The Buyer's Guide leverages Raab's deep expertise in marketing technology to help marketers navigate the emerging space. The paper provides questions to help marketers explore vendor differences and shows which features are most important for which business applications. Marketers can use this information to find the platform that best fits their needs and start down the road to predictive marketing success.

The Buyer's Guide explores topics including prospect discovery, lead scoring, enrichment, recommendations, lead intelligence, customer success, and measurement. It dives into different data types and other areas to evaluate when selecting a vendor including identity association, modeling and outputs. The guide strives to provide clear and relevant information on just about everything a marketer needs to consider before making a decision about a predictive analytics vendor.

The webinar will be held on June 30th at 10 am PT.

About Leadspace
Leadspace is the only end-to-end predictive analytics platform built from the individual up, leading to real actionability and dramatic improvements in B2B sales & marketing effectiveness. The Leadspace platform combines extensive social, web, intent, and structured data to find and score in real time both companies and individuals who have the greatest intent to buy. Leadspace is trusted by over 100 of the leading B2B brands such as Oracle, Autodesk, Bloomreach and Five9. The company is based in San Francisco and Tel Aviv and backed by Battery Ventures, JVP and Vertex. www.leadspace.com

SOURCE Leadspace