MENLO PARK, Calif., March 26, 2013 /PRNewswire/ -- Leadspace (www.leadspace.com), the social lead targeting pioneer, today announced it has been named a finalist in the third annual Marketo Revenue Performance Excellence Awards. The "Revvies" recognize and celebrate customers and partners that are using Marketo's marketing automation solutions to push outside the bounds of existing markets and away from entrenched players.
Leadspace has been named a finalist in the LaunchPoint Evangelist category.
Leadspace discovers targeted B2B leads by analyzing big social data, scouring existing marketing databases and culling the social web to identify individuals who match an ideal buyer profile based on data from social network presence, blogs, websites and other online activities.
"Marketers are spending substantial time and money on lead generation and nurturing, but they often fail to target the right people," said Amnon Mishor, Leadspace Founder and VP Products. "By using Leadspace's social lead targeting solution in conjunction with Marketo, companies are lifting conversion rates and creating sales opportunities faster."
For 2013, Marketo added the new category LaunchPoint Evangelist, to recognize partners who have been early advocates for the ecosystem and delivering innovative solutions to Marketo customers. Other categories include:
- Most Successful Global Revenue Execution
- Most Dramatic Business Impact
- Exceptional Product Usage
- Most Dramatic Improvement from Switching to Marketo
- Most Innovative Integration with Marketo
- Most Impactful Use of Marketing Metrics
- Social Media Marketing Maven
- Most Dramatic Career Growth
- Most Visionary Executive
- Partner Excellence
Revvie finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact. Leadspace and other finalists will be celebrated on April 10th, 2013 at the 2013 Marketo Summit in San Francisco.
"Being a Revvie finalist demonstrates Leadspace's thought-leadership and the substantial business impact they've accomplished by using Marketo," Sanjay Dholakia, CMO at Marketo. "It is the marketer's time to transform the industry and we are extremely proud of our Revvie finalists for rising and leading this charge. Congratulations to our finalists - we look forward to working with them as they continue to innovate with Marketo."
By distilling big social data and predicting lead relevancy based on people's online presence, Leadspace helps companies optimize their funnel top to bottom and:
- Fill the funnel with hyper-targeted leads
- Enhance inbound leads and rank them by relevancy
- Boost efficiency of Inside Sales by eliminating manual research
- Align Sales and Marketing through shared ideal buyer profiles
For more information about Leadspace, visit www.leadspace.com
Leadspace is the first solution to help sales and marketing teams find new sales prospects and enrich and rank leads based not only on job titles, but also on what they do, and how closely the prospects resemble the people they have already successfully sold to. Founded in 2007 by experts in big data and semantic analysis, the company received funding from top-tier venture capital firms, including Battery Ventures, JVP, and Vertex. Leadspace has offices in the U.S. and in Israel. Learn more at http://www.leadspace.com.