NEW YORK, Jan. 15, 2015 /PRNewswire/ -- Momchil Kyurkchiev, CEO of Leanplum (www.leanplum.com), providers of the integrated suite for mobile app optimization, will share with brand marketers how to bolster their mobile apps user experience and utilize marketing automation to increase customer engagement at Mobile Marketer's Mobile FirstLook 2015.
Kyurkchiev will outline four different "quick-and-easy" recipes for marketing optimization, including using marketing automation to reduce mobile cart abandonment, leveraging location-based notifications and A/B testing of user interface to optimize purchase funnel flows.
"Mobile apps are the future of marketing – providing as much revenue potential as challenges for marketers. As mobile use continues to grow exponentially, those that solve their mobile marketing mix stand to win their category," said Leanplum CEO, Momchil Kyurkchiev. "To be successful in mobile, brands are quickly learning that they must maintain agility in their strategy, adopting digital best practices while also being quick to innovate and iterate their apps. Luckily, they can make informed decisions based on data to create stronger, meaningful connections with customers that ultimately payoff for all parties."
Leanplum gives mobile product managers powerful tools to A/B test and optimize their apps by adjusting screen layout, screen workflow, text and images, all on-the-fly without re-submission to the App Store. For marketers, Leanplum provides a user-friendly dashboard that helps them create, test and schedule marketing automation activities like personalized push notifications that trigger based on a variety of behavioral or location-based events.
The keynote, "Optimizing the Mobile App's Engagement and Loyalty," will take place on January 15 at 1:45pm ET at the Time & Life Building 8th Floor Auditorium. The Mobile FirstLook 2015 is a two-day New York event focused on how to develop and implement mobile-centric strategies and tactics. To register, visit MobileFirstLook.com.
Leanplum enables product managers and marketers to unlock the full potential of their mobile apps by optimizing engagement, retention, and monetization – with an intuitive toolset that anyone can use. As the only fully-integrated optimization platform for mobile apps, the Leanplum suite includes flexible A/B testing, deep analytics, and powerful marketing automation. By building digital best practices into the platform, Leanplum empowers brands to quickly innovate and refine their app to create and maintain the best possible user experience and business outcomes. Working with top mobile brands such as Tesco, Hotwire, StumbleUpon, Wanelo, and One Kings Lane, Leanplum was founded in 2012 by former Google engineers with years of experience in optimization, and is headquartered in San Francisco, USA with a satellite office in Europe. Find out more at https://www.leanplum.com.
Media Contact: Vanessa Giacoppo
Resound Marketing for Leanplum
(609) 279-0050, ext. 108