LeapFrog Appoints Craig Relyea As Senior Vice President Of Content Strategy And Marketing

Jan 28, 2014, 08:00 ET from LeapFrog Enterprises, Inc.

EMERYVILLE, Calif., Jan. 28, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that Craig Relyea has joined the company as senior vice president of content strategy and marketing, effectively immediately. In his role, Relyea will be responsible for creating and executing an integrated content strategy across the LeapFrog business.

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"I am very excited to welcome a digital entertainment industry veteran like Craig to the LeapFrog team. He is deeply respected as one of the best in the industry and has a proven track record of building and sustaining successful, highly-recognizable brands and delivering exceptional results," said Greg Ahearn, chief marketing officer at LeapFrog. "He has led large and small-scale marketing organizations, and has spearheaded successful content launches for high-profile digital and physical entertainment products and services. Craig is an extremely valuable addition to our team as we further our mission to help children achieve their potential."

Prior to joining LeapFrog, Relyea was senior vice president of global marketing at Disney Interactive Media Group. During his eight years with the company, he was responsible for global marketing for the interactive division of The Walt Disney Company where he focused on content marketing, social media, consumer insights and ongoing analytics as well as led marketing initiatives for Disney's mobile business. Relyea also held leadership positions at Creative Domain, Interplay, The Cimarron Group, Dreamworks Interactive and Universal Studios.

"I am extremely proud to be joining the talented team at LeapFrog – a world-class organization that improves children's lives as they learn through play," said Craig Relyea, senior vice president of content strategy and marketing at LeapFrog. "It is critical to offer children quality entertainment experiences to help keep them fully engaged in their learning, and I am thrilled to help develop and execute new growth strategies at LeapFrog that deliver the world's best educational entertainment experiences to market through digital content, games, books and other exciting new content and platforms." 

Relyea received his bachelor's degree from University of California, Los Angeles and his master's degree from Arizona State University's W.P. Carey School of Business.

About LeapFrog LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.     

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