EVANSTON, Ill., Jan. 26, 2016 /PRNewswire/ -- Digital performance marketing agency Leapfrog announces the appointment of Kelly McCoy Williams as Vice President of Business Development, reporting to Mike Shutty, SVP of Business Development. In this position, Williams will work with leading brands to identify opportunities for gaining new customers and revenue through effective digital marketing conversion strategies and tools.
"Kelly has earned a reputation for being a solution architect," says CEO and co-founder Dave Husain. "Her experience in both large, full-service digital agencies and SaaS marketing technology companies gives her a broad perspective from which to uncover and prioritize opportunities, build custom solutions, and activate resources to quickly get into market."
Over the course of her 20-year career, Williams has built deep relationships within Fortune 1000 companies across a wide range of sectors like financial services, insurance, travel, hospitality, media and entertainment, home services, retail and CPG. She has a wealth of knowledge and experience within digital and traditional media sales, marketing and business development with particular expertise in data management, SEM, SEO, Display, Programmatic, and Earned and Paid Social.
"For the past two decades Leapfrog has worked with large brands to drive innovation into conversion marketing for digital," says Williams. "I'm excited to demonstrate to marketers how Leapfrog's focus on the entire consumer purchase path leads to smarter marketing, prioritized investments and more meaningful conversion outcomes."
In addition to her professional pursuits, Williams' civic involvement includes: Chicago Cares, The Junior League of Chicago, Union League Club of Chicago (Technology Committee), co-founder and CMO of Chicago in White, a pop-up dining venture and is currently a volunteer for the Rebuild Foundation.
For two decades, Leapfrog (www.leapfrogonline.com) has pioneered industry best practices for the strategic use of consumer data, understanding the consumer journey and developing effective customer acquisition strategies that maximize returns on digital spend. A data-driven approach and a culture of innovation enable the delivery of game-changing, scalable results for brand marketers. Founded in 1995, Leapfrog is based in Evanston, IL and employs more than 140 data scientists, software and systems engineers, media planners, analysts, and brand marketers.