EVANSTON, Ill., Feb. 1, 2017 /PRNewswire/ -- Digital Performance Marketing agency Leapfrog announces the promotion of Michael Moskowitz to SVP, Marketing Operations, reporting to CEO and co-founder Dave Husain. Moskowitz joined Leapfrog in 2014 and most recently served as VP, Marketing Operations.
In this new role, Moskowitz will leverage his extensive background in the tech and creative worlds to guide marketing operations program management, front-end development, and creative teams to an enhanced level of operational excellence for Leapfrog's clients.
"Mike and his team enable the rapid delivery of Leapfrog's LFX Conversion Platform features to our clients," says Husain. "Those efforts facilitate the consistent production of innovative data, analytic and marketing capabilities in the rapidly changing digital marketplace."
Leapfrog's proprietary LFX Conversion Platform moves beyond the traditional marketing platform, offering a complete marketing operating system to power dynamic marketing performance. Conversion efforts are better optimized for media, on devices, and in-person sales. Marketing experiments can span creative, site personalization, call center IVR, agent routing and scripting, and retail.
"Improving speed to market while maintaining flawless execution is essential to delivering on our clients' marketing investments. Leapfrog's marketing operations are optimized to perform on this key objective today and in the future," says Moskowitz.
About Michael Moskowitz
Moskowitz joined Leapfrog from frog design in San Francisco where he led program management efforts. Prior to that, he launched the Program Management Office at Sony Network Entertainment and was responsible for the management of key programs, including PlayStation Network media software, across major engineering locations in the U.S., Japan, and Europe. Moskowitz also held leadership roles at Avid/digidesign, and SGI. He earned a PhD in biomedical and electrical engineering from Dartmouth College.
Leapfrog is a Performance Marketing agency that has helped leading brands to grow digital market share, acquire new customers, and deliver profitable sales for over 20 years. The agency's easy-to-integrate LFX Conversion Platform connects the consumer journey unlocking marketing intelligence that fuels omni-channel media buying strategies and the targeting of real-time, relevant consumer experiences that compel consumers to convert to customers. Leapfrog analyzes performance and consumer behavior to plan and predict with the purpose of driving continuous optimization.