Leapfrog Releases Enhanced LFX Conversion Platform

Suite of proprietary digital tools helps marketers turn data into new customers.

Jul 07, 2015, 08:00 ET from Leapfrog

EVANSTON, Ill., July 7, 2015 /PRNewswire/ -- Digital marketing agency Leapfrog releases an enhanced version of their proprietary LFX Conversion Platform. The platform offers marketers a fully scalable and integrated end-to-end digital suite of tools to optimize strategies and programs aimed at capturing new customers.

"Leapfrog has a long history of driving volumes of new customers for brands by understanding the consumer journey to purchase and anticipating what is needed to connect it online to offline," says Leapfrog CEO and co-founder Dave Husain. "With the LFX Conversion Platform, we continue that legacy and answer an urgent need in the marketplace by predicting human response in the digital world, turning marketing data into tangible new customers." 

The LFX Conversion Platform addresses the many challenges brands face in adapting to a digital world and offers an integrated solution for marketers tackling each of the critical dimensions of digital conversion: media management, experience management for device-driven and voice-based conversion, testing and targeting, and predictive analytics.  It provides users a single cross-device and cross-channel view of consumer outcomes. Built for large-scale, on-demand content delivery across devices for multi-channel conversion, the platform supports rapid, complex, data-driven marketing content update cycles.

Recent enhancements to the LFX Conversion Platform give users a greater ability to track customers throughout the entire customer acquisition journey whether they're online or offline. By fully integrating with an organization's marketing operations, the platform makes the entire digital and traditional marketing spends fully accountable by tying them directly to revenue.

"Until now, digital marketing solutions often had difficulty keeping track of consumers as they moved across channels, especially online to offline," says Joel Grossman, Leapfrog's SVP of Technology and Operations. "The LFX Conversion Platform delivers sophisticated digital customer acquisition strategies built on metrics and predictive modeling that look across traditional and digital channels."

The LFX Conversion Platform has proven to be very effective in market, routinely driving a 20 to 30% performance improvement of digital marketing efforts measured in terms of order increases and cost per order decreases.

"Leapfrog's experience working with large complex brands has informed platform development.  As client demands have grown, the LFX Conversion Platform has been able to successfully scale no matter the amount or complexity of data," adds Grossman. 

About Leapfrog
For two decades, Leapfrog (www.leapfrogonline.com) has led the industry in best practices related to the strategic use of consumer data, understanding the consumer journey and developing effective customer acquisition strategies that deliver business results. A data-driven approach and a culture of innovation allow them to deliver game-changing, scalable results for brand marketers. Founded in 1995, Leapfrog is based in Evanston, IL and employs more than 140 data scientists, media planners, analysts, and brand marketers.

SOURCE Leapfrog