Learn How to Benefit From Emerging Hispanic Markets on Sept. 21 in New York City

NEW YORK, July 26, 2011 /PRNewswire/ -- Under the theme "Skyrocketing Consumer Power", Portada's Emerging Hispanic Markets Forum at New York City's Scholastic Auditorum on Sept. 21 will explore how marketers and media can benefit by reaching Hispanics in markets outside of the top 5 Hispanic markets. These markets include Arizona, Colorado, Connecticut, Georgia, Maryland, Virginia, Washington DC, New Jersey, Massachusetts, Oregon, Pennsylvania, the Carolinas  and Utah.

Leading marketers and specialists presenting at the Forum include:

- Ray Arvizu, President and CEO, Arvizu Advertising (Phoenix, AZ)

- David Flynn, Marketing Director, Novamex

- Violet Marrero. Manager of Special Projects at State of NJ.

- Eduardo Perez Montalbetti, President, PMP Publicidad, (Atlanta, GA)

- Martee Saldana Pierson, Director of Diversity Programs, Liberty Tax Service

- Laura Sonderup, Managing Director and Senior Strategist, Heinrich Hispanidad

- Cesar Sroka, Connections Director - WalMart account, MV42

- Jose Velez-Silva. Partner, Director of Client Services, at Global Works

They will explore:

- How to detect an Emerging Hispanic market: The example of North Carolina

- Focus on WalMart's Strategy: WalMart's Strategy towards Emerging Hispanic Markets

- Clients-Case Studies: The examples of New Jersey State and Liberty Tax Service

- Phoenix, Georgia and Colorado:  Marketing experts provide insider knowledge about opportunities and challenges in each of these markets.  How do they buy media and why?

- What can large national agencies learn from local agencies and the other way around?

- The Emerging Hispanic Markets Forum will be followed in the same venue on Sept. 22 by Portada's flagship Fifth Annual Hispanic Digital and Print Media Conference, an annual gathering of major decision makers in advertising, marketing and media from all over the United States. http://www.portada-online.com/conference/main.aspx?cid=11

REGISTRATION

To register to the Emerging Hispanic Markets Forum, Sept. 21  or to buy a combo ticket to both events , please go here: http://www.portada-online.com/conference/registration.aspx?cid=12 or call 1-800-397-5322.

SPONSORS

Already confirmed sponsors at the emerging player level are:

- Heinrich Hispanidad (Denver, Colorado)

- Perez Montalbetti Publicidad (Atlanta, Georgia)

- Mundo Hispanico (Atlanta, Georgia)

To inquire about how to align your brand with these major events, please call Marcos Baer, publisher, at 212- 685 44-41 .

To inquire about how to align your brand with this major event, please call Marcos Baer at 212- 685 44-41 .

Portada (www.portada-online.com) is the leading Source on Latin Marketing and Media.  

SOURCE Portada