Lee Kum Kee Celebrates 130 Years of Authentic Flavor and Quality
Leading Maker of Asian Condiments Commemorates Milestone with Recipe Contest Offering Chance to Win HK$130,000*
CITY OF INDUSTRY, Calif., Sept. 12, 2018 /PRNewswire/ -- Whether you're the next Bobby Flay or Wolfgang Puck, or someone who simply enjoys cooking, Lee Kum Kee—pioneer and leading maker of authentic, Chinese-style sauces and condiments—today announced the kickoff of its 130th Anniversary Recipe Contest. The company is encouraging chefs and home cooks around the world to submit an original recipe that utilizes any Lee Kum Kee sauce for a chance to win $130,000 Hong Kong dollars, equivalent to USD $16,500*. The contest is now open to U.S.-based participants 18 years or older through October 31, 2018. Winners will be announced on December 31, 2018.
"To commemorate our 130th anniversary, we're hoping to inspire chefs and home cooks to find unique and creative ways to incorporate Chinese flavors into their favorite mainstream dishes," said Simon Wu, Lee Kum Kee President of Americas. "Our fans enjoy how easy Lee Kum Kee makes it to explore authentic Asian flavors at home, so why not give our current and future fans a chance to win a prize by sharing their favorite recipes using Lee Kum Kee products. May the best recipe win!"
Contestants can enter unlimited recipes. Simply, incorporate at least one Lee Kum Kee product in your entry and take a photo featuring the sauce in the picture. Then, visit 130.lkk.com, follow the directions to enter and you're in! Nominations will be reviewed by the Lee Kum Kee judging panel. There will be one grand prize winner, selected by the judging panel, and five global regional level winners decided by popular vote. Visit 130.lkk.com for details. For recipe inspiration, check out @LeeKumKeeUSA on Instagram.
Recipes will be judged by the following criteria:
- Taste
- Presentation
- Creativity
- Ingredients and Instructions
To further commemorate the brand's 130th anniversary, Lee Kum Kee is creating a functional line of premium, sweet and savory Soy Sauces featuring five new cooking and dipping products. The new Soy Sauce line debuts later this year and will include the following varieties: Premium Cooking Soy Sauce, Cooking Soy Sauce, Dipping Soy Sauce, Mushroom Flavored Dark Soy Sauce and Sweet Soy Sauce. Additional details on these new innovations will be released in the coming months.
Established by founder Lee Kum Sheung, who invented the world's first oyster sauce, Lee Kum Kee has become a trusted household name built on a legacy of authentic flavor and quality. With a 130-year heritage, Lee Kum Kee has evolved into one of the world's best-known makers of Chinese sauces and condiments. Lee Kum Kee sauces and condiments are available at grocery stores and mass retailers nationwide. For more information about Lee Kum Kee, please visit www.LKK.com.
*Grand Prize: HK$130,000 in cash or equivalent value. Please note the final US dollar amount will be determined by the spot exchange rate on December 31, 2018.
About Lee Kum Kee
Established in China in 1888, Lee Kum Kee is dedicated to promoting Chinese culinary culture worldwide by making it easy for people to enjoy authentic, restaurant-quality Asian tastes and flavors at-home, through its delicious line of savory Chinese and Asian sauces and condiments. Lee Kum Kee's offerings include more than 200 authentic options, such as Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Sriracha Chili Sauce, Sriracha Mayo and the convenient Panda Brand Ready Sauces. The company's rich 130-year heritage, coupled with its dedication to traditional Asian cuisine, has positioned it as an evolving global market leader and pioneer with a presence in more than 100 countries and five continents. Lee Kum Kee products can be found at international retailers and specialty stores, or online at www.LKK.com.
www.Facebook.com/LeeKumKeeUSA
www.Pinterest.com/LeeKumKeeUSA
www.Twitter.com/LeeKumKeeUSA
www.YouTube.com/LeeKumKeeRecipes
SOURCE Lee Kum Kee
Share this article