Lee Kum Kee Heats Up Condiment Aisle With New Sriracha Chili Ketchup

CITY OF INDUSTRY, Calif., Oct. 7, 2014 /PRNewswire/ -- Lee Kum Kee, a global market leader and pioneer of Asian sauces and condiments, today announced the addition of Sriracha Chili Ketchup to its popular line of Sriracha Chili sauces. Deliciously combining sweet tomato ketchup and zesty sriracha chili sauce, Lee Kum Kee Sriracha Chili Ketchup adds a lively bite to sandwiches, spreads, salad dressings, dips and sauce recipes.

"For more than 126 years, Lee Kum Kee's savory sauces and delicious condiments featuring authentic Asian tastes and flavors have enhanced your favorite dishes," said Elaine Thai, Lee Kum Kee director of marketing. "With more and more consumers developing a taste for exotic and spicy foods, Lee Kum Kee Sriracha Chili Ketchup really meets the market demand for bold, new flavors in the condiment aisle."

Like many of Lee Kum Kee's best-known products, the Sriracha Chili Ketchup is gluten-free and contains no MSG, artificial flavoring, preservatives or colors. The Sriracha Chili Ketchup ($3.99 SRP, 18oz) is available at Cost Plus World Market and Stop & Shop, and will be at other national supermarkets within the next few months.

Sriracha Ketchup Roasted Potatoes Recipe

1. Toss 1 ½ lbs. halved baby potatoes, ½ cup Lee Kum Kee Sriracha Ketchup and ¼ cup olive oil in a large bowl.
2. Spread in baking dish and roast at 450 F for 20 minutes.

For additional information and recipes, please visit www.LKK.com.

About Lee Kum Kee
Established in China in 1888, Lee Kum Kee is dedicated to promoting Chinese culinary culture worldwide by making it easy for people to enjoy authentic, restaurant-quality Asian tastes and flavors at-home, through its delicious line of savory Chinese and Asian sauces and condiments. Lee Kum Kee's offerings include more than 200 authentic options, such as Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Sriracha Chili Sauce and the convenient Panda Brand Ready Sauces. The company's rich 125-year heritage, coupled with its dedication to traditional Asian cuisine, has positioned it as an evolving global market leader and pioneer with a presence in more than 100 countries and five continents. Lee Kum Kee products can be found at international retailers and specialty stores, or online at www.LKK.com.

www.Facebook.com/LeeKumKeeUSA
www.Pinterest.com/LeeKumKeeUSA
www.Twitter.com/LeeKumKeeUSA
www.YouTube.com/LeeKumKeeRecipes

Logo - http://photos.prnewswire.com/prnh/20141007/150626
Photo - http://photos.prnewswire.com/prnh/20141007/150615

SOURCE Lee Kum Kee