Lee Kum Kee Spices Up Meal Time with Introduction of Sriracha Mayo Sauce

CITY OF INDUSTRY, Calif., Nov. 5, 2013 /PRNewswire/ -- Continuing its legacy of promoting Chinese culinary culture worldwide, Lee Kum Kee today announced the availability of its newly launched Sriracha Mayo exclusively at well-known retailers throughout Hawaii. Joining its line of more than 200 authentic Asian sauces and condiments, Lee Kum Kee's Sriracha Mayo is a must-have pantry essential, offering a unique flavor profile that adds a hint of heat to a much-beloved condiment.

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"For 125 years Lee Kum Kee has been committed to offering great-tasting sauces that enable at-home cooks to make Chinese meals easily in their own kitchen, and the introduction of Sriracha Mayo is no different," said Elaine Thai, director of marketing at Lee Kum Kee. "Building off the long-standing success of our Sriracha Chili Sauce, Sriracha Mayo combines traditional flavors of sriracha with the cool and creamy texture of mayo, to create a spicy yet versatile condiment that is sure to become a staple, especially in Hawaii."

Taking the culinary trend of sriracha to new heights, Lee Kum Kee Sriracha Mayo can be used as a complementary ingredient or standalone sauce to enhance the flavor of many of your favorite dishes—from sandwiches, to wraps, spreads and more. It's also gluten-free, catering to the growing population of those with food allergies and sensitivities.

For a quick and easy way to incorporate Sriracha Mayo into your cooking, try this recipe for poke:

Ingredients:

• Mixing Sauce:
  • 1 cup Lee Kum Kee Sriracha Mayo
  • 2 tsp. soy sauce
  • 2 tsp. sesame oil
  • 2 tbsp. lime juice
  • 4 green onion stalks
  • 1 tsp. black and white sesame seeds, toasted
• Poke:
  • 1 lb. tuna (sashimi grade)
  • ¼ tsp. Kosher salt
  • 3 tbsp. sauce

Directions:

• Dice tuna into ½ inch cubes, season with salt, set aside
• Cut green onions into thin rings, reserve half for garnishing
• Combine remaining green onions, Sriracha Mayo, sesame oil and lime juice in a blender; puree until smooth
• Combine tuna with sauce in a large bowl and mix well
• Garnish with sesame seeds and green onions

Lee Kum Kee Sriracha Mayo ($4.99 SRP, 18oz.) is available at retailers throughout Hawaii, including Don Quijote, Foodland and Times stores. For additional information and recipes, please visit www.LKK.com. For questions about distribution, please call 1-800-654-5082.

About Lee Kum Kee
Established in China in 1888, Lee Kum Kee is dedicated to promoting Chinese culinary culture worldwide by making it easy for people to enjoy authentic, restaurant-quality Asian tastes and flavors at-home, through its delicious line of savory Chinese and Asian sauces and condiments. Lee Kum Kee's offerings include more than 200 authentic options, such as Premium Soy Sauce, Hoisin Sauce, Oyster Flavored Sauce, Sriracha Chili Sauce and the convenient Panda Brand Ready Sauces. The company's rich 125-year heritage, coupled with its dedication to traditional Asian cuisine, has positioned it as an evolving global market leader and pioneer with a presence in more than 100 countries and five continents. Lee Kum Kee products can be found at international retailers and specialty stores, or online at www.LKK.com.

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SOURCE Lee Kum Kee