Legal Sea Foods Serves Up Election Year Reminder That "Unlike A Bad Fish, You Can't Throw A President Back"
Print and TV Ads Encourage Viewers To Watch The Debate And Vote Wisely
BOSTON, Sept. 23, 2016 /PRNewswire/ -- Now that Legal Sea Foods' Roger Berkowitz has suspended his faux presidential bid, the iconic seafood restaurant is launching a series of ads exhorting people to watch the debates and vote wisely.
The new campaign from the Boston-based restaurant group, set to air right before Monday's debate, reminds viewers that casting an informed vote is essential to a strong democracy. As the ads state, "Unlike a bad fish, you can't throw a president back."
"We had fun – and caused a little controversy – with our 'presidential' campaign earlier this year," said Legal Sea Foods CEO Roger Berkowitz. "But now it's time to get serious about this important civic duty. We hope the upcoming debates are enlightening and that they inspire more people to vote in November."
The ad campaign carries the same message in print and on TV: "Pay close attention to the presidential debate and vote wisely. Because unlike a bad fish, you can't throw a president back."
View the TV commercial here: http://view.vzaar.com/8270873/video
View the print ads here: http://i.imgur.com/Wm1hrn5.jpg
Earlier this year, Legal debuted a series of humorous ads that offered up "Berkowitz for President." The advertisements resembled a typical political campaign with rousing music and a serious tone, but veered into parody with messages connecting rainbow trout to gay rights, fish tacos to building a border wall, and seaweed to legalized drugs.
"We've temporarily suspended the 'Berkowitz for President' campaign, but after the debates you might see the ultimate October surprise with its return," said Ellis Verdi, president of Legal's long-time advertising agency, DeVito/Verdi. "We think the new ads will give people pause as they ponder the importance of choosing the individual who will lead us for the next four years."
ABOUT LEGAL SEA FOODS:
Legal Sea Foods was founded more than 60 years ago as a small fish market in Inman Square, Cambridge. Today, President and CEO Roger Berkowitz leads the company toward continued growth and diversification. With 30+ restaurants up and down the East Coast, Legal Sea Foods has earned scores of honors and awards, and proudly carries its well-earned reputation as the nation's finest seafood restaurant. For more information about Legal Sea Foods and its locations, please visit www.legalseafoods.com.
ABOUT DEVITO/VERDI
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies. The agency has had a rich history of success with radio advertising, including its campaign for the National Thoroughbred Racing Association, one of the most acclaimed radio campaigns in history. The agency has also worked for the radio industry to create a number of campaigns designed to bolster the image and offerings of the medium to consumers.
DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, The National Association of Broadcasters, 7-Eleven, New York Institute of Technology, Massachusetts General Hospital, Sony, Canon, Duane Reade Drug Stores, BMW, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, U. of Chicago Medical Center, eCampus, Reebok, Legal Sea Foods, Office Depot, Appleton Rums, Pepsi/SOBE, Fallon Community Health Plan, Tribe Mediterranean Foods, Empire Kosher Chicken, Acura, CarMax, Sports Authority, Campaign for Freedom Post 9/11, Pro-Choice Education Project, Hillary Clinton for Senate, and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.
SOURCE Legal Sea Foods
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