Legendary Hair Care Brand Alberto VO5 Declares August Third Annual National Anti-Frizz Month

VO5's New, Easier Than Ever, 3-Step Process Tames Frizz and keeps Hair Smooth and Healthy All Summer

Jul 30, 2015, 10:15 ET from High Ridge Brands

STAMFORD, Conn., July 30, 2015 /PRNewswire/ -- For the third year running, legendary hair care brand Alberto VO5, trusted by consumers for 60 years, has declared August "National Anti-Frizz Month," with a mission to help women fight frizz during the dog days with easy-to-follow frizz fighting advice, and savings on frizz-taming products accessible through the brand's website and social media channels. Known for its Five Essential Vitamin formula and outstanding value, VO5 continues to make strides in the fight against frizz with new, innovative products that make it easier than ever for women to manage unruly hair.

Step one in taming frizz is to understand how it happens. "Frizz occurs when moisture from the air's humidity infiltrates the cuticles on the head causing hair to literally spring out of control," said Nina Riley, VP of Marketing for Alberto VO5.  "Pre-treating the hair before shampooing with products like VO5 Hot Oil Treatment helps to smooth out the cuticle, while VO5's Shine, Glow and Go Beauty Oil helps to maintain the rest of your hair, even on the hottest, stickiest days." 

According to a recent survey by VO5, frizz is among women's leading beauty challenges, with 62% of American women identifying frizzy hair as their most dreaded hair malfunction.  So how do these women deal with frizz? According to VO5's latest nationwide poll, 43% straighten their hair, while 39% get around frizz with creative up-dos.

Born-in-Hollywood and celebrating its 60th birthday this year, Alberto VO5 has developed an easy, three-step frizz-fighting regimen, spanning a once-weekly pre-shampoo treatment to daily maintenance:  

  • Hot Oil Treatment (1x/week): Once a week moisturize and condition hair before shampooing from roots to ends with VO5's iconic Hot Oil Therapy treatment which helps restore shine, strength and silky softness.
  • Smooth + Sleek Shampoo and Conditioner (3x-7x/week): Formulated with a unique smoothing complex that helps manage unruly hair, use the shampoo and conditioner together for best results in helping eliminate frizz, pronto!
  • Shine, Glow and Go Beauty Oil (7x/week): Light, natural oil blend for both hair and body. This new innovative oil that's mineral oil-free, quickly helps replenish dry hair and skin to help you feel soft, silky and look radiant.

For more information on Alberto VO5 products, please visit www.vo5haircare.com or www.Facebook.com/VO5.

About High Ridge Brands

Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the U.S. and Puerto Rico, Rave®, White Rain® and Coast® hair care products globally, as well as the Zest® in the U.S., Puerto Rico and Canada.  For more information, please visit www.highridgebrands.com

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SOURCE High Ridge Brands