Legendary Whitetails Launches New Web Site Developed by MICROS-Retail

New site built on eCommerce platform Open Commerce Express

Dec 01, 2010, 08:00 ET from MICROS Systems, Inc.

WESTBORO, Mass., Dec. 1, 2010 /PRNewswire/ -- MICROS-Retail, a division of MICROS Systems, Inc. (Nasdaq: MCRS), and leading provider of retail technology for the specialty and general merchandise retail industry, is pleased to announce the launch of a new web site for Legendary Whitetails, a retailer of casual apparel, gifts and gear for whitetail hunters.  The new site was built on MICROS-Retail's Open Commerce Express, a new e-commerce offering based on the Open Commerce Platform™ (OCP) designed and developed by Fry, Inc., a MICROS-Retail company.

Legendary Whitetails selected Open Commerce Express for its expanding business operations, and to address and overcome serious challenges it experienced during its peak holiday season last year.  The new platform, implemented along with MICROS-Retail order management system CWSerenade™, offers the retailer greater scalability and improved performance.  Features of the platform include a rich imaging solution and merchandising tools that result in a better front-end experience and ease of updates behind the scenes.

"Our previous platform had reached the limit in terms of scalability and was beginning to significantly hamper our ability to grow our eCommerce channel," said Greg Huffman, President of Legendary Whitetails.  "Site performance has been increased dramatically, just in time for our peak holiday season.  Our new website developed by MICROS-Retail affords us sophisticated merchandising opportunities, a content management system that provides real-time flexibility in managing the site, and great image serving capabilities.  All these features contribute to an exceptional shopping experience for our customers."

MICROS-Retail's Open Commerce Express is an eCommerce solution designed for midmarket retailers looking for a reliable, robust, powerful platform that can be rapidly deployed. Based upon the solid foundation of OCP, an industry leading technology platform, Open Commerce Express leverages much of the OCP feature set with the added benefit of an integrated, turnkey solution for order management and back-end processing via CWSerenade. Designed to ease integration, Open Commerce Express provides a set of standard integrations and can be configured for specific additional third-party integration requirements.

"MICROS -Retail is pleased to announce Legendary Whitetails as its first client on the new Open Commerce Express platform," said Jane Cannon, CTO of MICROS -Retail. "This new eCommerce offering has provided Legendary Whitetails with a quick-to-market site that offers the scalability it needs to grow its business while offering its customers a better shopping experience."

For more information on Open Commerce Express, please visit:  www.micros-retail.com/-fry-ecommerce-solutions.

About Legendary Whitetails

Legendary Whitetails is a nationwide catalog and online retailer offering an exclusive line of casual apparel and gifts for those passionate about the great outdoors.   Headquartered in Slinger, Wisconsin, Legendary Whitetails is a family-owned company with a commitment to designing exceptional merchandise and providing an experience that exceeds customer expectations.  For more information, visit them online at www.deergear.com.

About MICROS-Retail

MICROS-Retail, formerly Datavantage, CommercialWare, eOne, and Fry, is a global retail solutions company that delivers rich customer experiences by blending world-class strategic consulting and business operations expertise with proven e-commerce, retail store and direct commerce technologies; allowing them to attract, convert and retain valued customers across all interaction channels. MICROS-Retail offers a full suite of solutions including eOneCommerce, CWSerenade, Fry Open Commerce Platform, Locate, and web design and services, as well as CRM, loss prevention, analytics, and POS. Java technology, rich functionality, flexible support, and successful experience in demanding environments explain why hundreds of retailers around the world—such as Carlton Cards Retail, Charming Shoppes, Chico's, Crate and Barrel, Godiva Chocolatier, IKEA, The Limited, Nike Retail, Payless ShoeSource, Polo Ralph Lauren, Staples, Starbucks Coffee, Talbots, Vera Bradley, and Whirlpool—rely on MICROS-Retail to strengthen their businesses and deliver results.

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions.  From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool.  One of the industry's leading e-commerce solutions, Open Commerce Platform(TM), was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.

Media contacts:

Legendary Whitetails :

Nancy Derfus

Marketing Manager

(262) 644-8200



Louise Casamento

MICROS Systems, Inc