BERLIN, April 25, 2017 /PRNewswire/ -- Just six months post launch, online marketplace for business catering, LEMONCAT, has closed its second financing round to secure 6 million Euros, taking its total capital to 9 million Euros. In addition to previous investors, the international VC fund Northzone has taken part in this new round of financing. The fund is an early investor in companies like Spotify, Wallapop, Outfittery and Lesara. According to Northzone, they invest exclusively in companies with disruptive business models.
"LEMONCAT has built an impressive product, and is perfectly positioned to lead the digitization of the business catering sector. This is a natural progression from the developments we have seen in the consumer food space in the last few years, and Doreen Huber's experience as COO of Delivery Hero puts her and her team in the best position to successfully capture the market," said Jessica Nilsson, Partner at Northzone.
With this fresh injection of funds, investors have further strengthened LEMONCAT's position as the leading German catering portal. The fast-growing Berlin start-up specializes in catering for companies and offers a selection of more than 400 caterers in over 80 cities. Just as important for business customers making bookings via www.lemoncat.de, for 10-person meetings through to 2,000-strong summer parties, is that the price is guaranteed to be the same as if booked directly via the caterer – otherwise the difference will be reimbursed. LEMONCAT also only works with caterers that fulfill the highest quality standards, from how professional their equipment is, to punctuality, to a broad range of high quality dishes.
"Business customers order catering with a specific purpose, whether it's to close deals, to impress important partners, or to motivate staff. Mediocrity won't help them achieve these goals, so we make it our mission to ensure companies shine in these important moments. We call that "Food For Success," said Doreen Huber, CEO of LEMONCAT.
Business catering is a market worth billions in Germany. Currently 7 billion Euros is spent each year on food and drinks at conferences, workshops or client meetings. "The market is there, and the question isn't if it will be digitized – it's when. We want to build the best product and offer our business customers an online marketplace that quickly and easily helps them find the best local food for meetings, events and every day in their companies," explained Huber. Until now, there hasn't been a way to book business catering online. With LEMONCAT, companies can save so much time, as they can find, compare and book the right catering options from their region on a single online platform. The highest level of flexibility comes with an option to make bookings and cancellations at short notice. For large events, professional event managers help to meet the company's specific catering needs via the platform.
Dr. Susanne Ardisson
PR Senior Consultant
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