PLANO, Texas and CHICAGO, Jan. 23, 2014 /PRNewswire/ -- CROSSMARK has announced the appointment of Jay Lenstrom as General Manager of Marketing Werks. Marketing Werks is a CROSSMARK company and is one of the leading consumer engagement firms in North America.
Naming Lenstrom General Manager of Marketing Werks is a significant move that bolsters the company's leadership. Lenstrom was promoted from Marketing Werks' Chief Marketing Officer, a position he held for the past two years.
"We are excited to appoint Jay to this lead role and make him responsible for accomplishing our business objectives by leading Marketing Werks' growth for current and future clients," said Jim Rose, President, CROSSMARK Marketing Services. CROSSMARK, a leading sales and marketing services company, acquired Marketing Werks last fall.
Marketing Werks' offerings include social media, digital, business insights, multi-channel analytics, experiential marketing programs, event marketing, brand ambassadors, sports marketing, pop-up retail events, mobile tours, multicultural, public relations, and creative.
In his expanded role, Lenstrom's goal is to further evolve the 25-year-old agency into a world-class integrated engagement marketing services organization. "Jay is capable of building Marketing Werks' solid foundation for growth. He is a respected industry veteran who has a proven track record of building and leading large agencies known for innovation, collaboration and thought leadership," Rose said.
Lenstrom has two decades of agency management experience, including most recently serving as Chief Executive Officer of a group of Omnicom experiential agencies. As General Manager, Lenstrom will report to Rose.
Marketing Werks – a CROSSMARK company – is one of the leading consumer engagement firms in North America. Founded in 1987, Marketing Werks is made up of people experts who create highly persuasive, personal, experiential marketing campaigns that are national in scope but hyper-local in relevance. The company's blue-chip client base spans many industries, including telecommunications, healthcare, consumer packaged goods, consumer electronics, and entertainment. Among the company's offerings are social media, digital, business insights, multi-channel analytics, experiential marketing programs, event marketing, brand ambassadors, sports marketing, pop-up retail events, mobile tours, multicultural, public relations, and creative.
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the powerful brands in the world achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, Business Insights, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 39,000 associates worldwide with offices throughout the U.S., Canada, Mexico, Australia and New Zealand.
SOURCE Marketing Werks