Leo Burnett Global Network Wins 16 One Show Pencils

CHICAGO, May 16, 2011 /PRNewswire/ -- Leo Burnett Worldwide brought home 16 awards at the 13th Annual One Show Festival. Six of Leo Burnett's global offices contributed to the success with a total of 16 One Show Pencils in the Advertising, Design, Interactive and Entertainment categories. 65 awards of merit were also awarded to the network, bringing the network total to 81 awards, a record for Leo Burnett Worldwide.

"The One Show is world renowned and is one of the top creative award shows in our industry," said Global Chief Creative Officer, Mark Tutssel. "This is a brilliant creative performance and demonstrates the creative firepower we have residing in the network."

Offices contributing to the success of the network include: Toronto, Chicago, Hong Kong, Sydney, Madrid, Melbourne, Shanghai, Bangkok, Mumbai, Detroit, New Delhi, Lisbon, Istanbul, Milan, Oslo, Singapore and Guangzhou. Coveted pencils were won by: Toronto (5), Chicago (4), Hong Kong (2), Sydney (2), Madrid (1), Shanghai (1) and Melbourne (1).

Leo Burnett Toronto's James Ready Beer, "Cap Recall" campaign, won Gold for Promotion in Advertising. The work also received silver for Innovation in Advertising and bronze in the Experiential Advertising category. In the Design category, Leo Burnett Toronto brought home a bronze in Collateral Self-Promotion for "Christmas Bags" and an additional bronze pencil for the Advertising & Design Club of Canada's "Love/Hate Annual" in the Book Cover Design category.

Allstate's "GPS Mayhem" from Chicago won silver in the TV category, while the entire Mayhem campaign won Silver in TV. In the Design category, Leo Burnett Chicago won a bronze for Norton's "Grenade" Poster design and an additional bronze Design Pencil in Broadcast Design for Allstate's "Delete Text Driving."

Hong Kong brought home a bronze pencil for the "Hidden Live" campaign for Zoo Records at One Show Interactive, and Hong Kong's trailer for IKEA received silver in the Cinema category at One Show Advertising.

At One Show Interactive, Leo Burnett Sydney won bronze for their work with the World Wildlife Fund, "Monkey." Sydney also brought home a bronze pencil for Canon's documentary, "Stephen Dupont," at One Show Entertainment.

Madrid won bronze in the Logo/Trademark Design category for Sony Playstation's "Mr. Lee." Melbourne's social awareness campaign "See the Person" for the non-profit, Scope, won silver for music at One Show Entertainment. In addition, Shanghai's installation for Supor Non-Stick Pans won silver in the Out-of-Home category.

"Seventeen global offices contributed to this remarkable creative performance. I am delighted and so very proud," said Tutssel.

The One Show, one of the most prestigious global advertising competitions, is a production of The One Club. The One Club exists to promote excellence in advertising and design. The foremost non-profit organization dedicated to elevating creative work in the advertising industry, The One Club remains the pinnacle of advertising achievement and exists to educate and inspire students, and encourage clients to embrace calculated risks and new ideas.

About Leo Burnett Company, Inc.

Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg's, McDonald's, Hallmark, P&G, Allstate and Nintendo.

SOURCE Leo Burnett Worldwide