CHICAGO, Jan. 27, 2017 /PRNewswire/ -- Today, Leo Burnett named Katie Newman as chief marketing officer. Hot on the heels of Leo Burnett's wins of MillerCoors and Jim Beam, Newman joins newly appointed North America Chief Executive Officer Andrew Swinand in leading new business and growth efforts for the agency's U.S.A. operations, effective immediately.
"Katie is a force of positive energy, collaboration and strategy. She inherently understands the power of the Leo Burnett brand, having worked here before," said Swinand of the appointment. "I am very proud to call her my business partner. I know that she will deliver growth and provide leadership for this company."
Newman will help advance the Leo Burnett brand, and architect the teams and processes that will drive the agency's business growth.
Newman brings nearly two decades of experience in digital media and content marketing. Throughout the last four years, Newman has led the charge in building three marketing start-ups alongside Swinand as the chief marketing officer of The Abundancy, Ardent and Transparent Media Partners, successfully exiting both The Abundancy and Ardent in the recently announced Leo Burnett acquisitions. Previous to her CMO post, Newman led new-business development and led accounts, content distribution and measurement strategies.
"Leo Burnett will redefine what it means to be a creative agency in 2017," said Newman. "Data and creativity will no longer be at odds with one another. Data is telling us what people want, and if we harness it in the right way, we can respond with creative experiences that are more personal, timely and impactful than ever before."
No stranger to Leo Burnett, Newman worked at the agency twice before on blue chip brands Hallmark and Allstate, including its iconic "Mayhem" campaign. Her time at Leo was punctuated by stints at Barkley and CP+B, where she pioneered some of Burger King's most memorable campaigns, earning the brand the title of "Advertiser of the Decade" from Adweek in 2010. Her work has been recognized by major industry shows including the Emmy Awards, Cannes, One Show and the Effies.
Learn more about Newman at http://leoburnett.com/articles/news/leo-burnett-names-katie-newman-usa-chief-marketing-officer/.
About Leo Burnett Worldwide
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Fiat, Kellogg's, Kraft, Nintendo, P&G, Samsung and Tata among others. Leo Burnett is the most awarded network in the world based on Advertising Age's 2015 Awards Report. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
SOURCE Leo Burnett Worldwide