Leo Burnett Wins Three Golds At Direct, Mobile, Press And Promo & Activation Lions Awards

Samsung "Safety Truck" and Always "#LikeAGirl" win Gold in Direct and Promo & Activation Categories

News provided by

Leo Burnett Worldwide

Jun 22, 2015, 04:37 ET

CHICAGO, June 22, 2015 /PRNewswire/ -- Leo Burnett's Toronto, London and Chicago offices won two Gold Lions in the Direct and Promo & Activation categories for Procter & Gamble's Always "#LikeAGirl" campaign at the 2015 Cannes Lions Direct, Mobile, Press and Promo & Activation Awards. Leo Burnett Argentina secured one Gold Lion and two Silver Lions in the Promo & Activation category for Samsung's campaign "The Safety Truck."

Continue Reading
Leo Burnett wins three Gold Lions at Direct, Mobile, Press and Promo & Activations Awards.
Leo Burnett wins three Gold Lions at Direct, Mobile, Press and Promo & Activations Awards.

"Tonight symbolizes the unspeakable height our craft has reached," said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. "Breakthroughs in technology and innovation magnify brand ideas and propel them to new levels."

In addition to the two Gold Lions for "#LikeAGirl," the campaign also won a Silver Lion in the Direct category for Use of Social Audience in a Direct Marketing Campaign and a Bronze Lion in the Promo & Activation category for Use of Social Platform(s) in a Promotional Campaign.

In the Direct category, Leo Burnett Chicago's "Social Savvy Burglar" campaign for Allstate won a Bronze Lion for Use of Social Audience in a Direct Marketing Campaign. Leo Burnett London's "Suffocation" campaign for charity Karma Nirvana won a Bronze for Charities, including Fundraising, Donations and Appeals.

In the Mobile category, Leo Burnett Milan won a Silver Lion for Corporate Image & Communication for its "BackMeApp" campaign for P&G's Always brand.

In the Press category, Leo Burnett won four Bronze Lions for work from Leo Burnett's Dubai, Melbourne and Sao Paulo offices.

Leo Burnett Worldwide secured 18 Lions in total across the Direct, Mobile, Press and Promo & Activation categories. See a full breakdown of the agency network's wins at http://leoburnett.com/.

Keep up with Leo Burnett at Cannes using #LeoCannes.

Direct

Gold

  • Leo Burnett Toronto/London/Chicago – P&G Always "#LikeAGirl" – Fast Moving Consumer Goods

Silver

  • Leo Burnett Toronto/London/Chicago – P&G Always "#LikeAGirl" – Use of Social Audience in a Direct Marketing Campaign

Bronze

  • Leo Burnett Chicago - Allstate "Social Savvy Burglar" – Use of Social Audience in a Direct Marketing Campaign
  • Leo Burnett London – Karma Nirvana "Suffocation" – Charities, including Fundraising, Donations and Appeals

Promo & Activation

Gold

  • Leo Burnett Buenos Aires – Samsung "Safety Truck" – Use of Ambient in a Promotional Campaign
  • Leo Burnett Toronto/London/Chicago – P&G Always "#LikeAGirl" – Fast Moving Consumer Goods

Silver

  • Leo Burnett Buenos Aires – Samsung "Safety Truck" – Use of New Technology in a Promotional Campaign
  • Leo Burnett Buenos Aires – Samsung "Safety Truck" – Public Health and Safety and Public Awareness Messages

Bronze

  • Leo Burnett Istanbul – Samsung "Hearing Hands" – Product Launch/re-Launch or Multi-Product Promotion
  • Leo Burnett Toronto/London/Chicago – P&G Always "#LikeAGirl" – Use of Social Platform(s) in a Promotional Campaign
  • Leo Burnett Melbourne – SPC Ardmona "#MyFamilyCan" – Food & Drinks (including alcoholic drinks)
  • Leo Burnett Milan – Samsung "Samsung Smart Play-Board" – Corporate Image and Communication
  • Leo Burnett Chicago – Allstate "Social Savvy Burglar" – Integrated Campaign led by Promotion and Activation

Press

Bronze

  • Leo Burnett Sao Paulo – Jeep "To Istanbul" – Cars
  • Leo Burnett Dubai – McDonald's "Alley" – Restaurants & Fast Food Outlets
  • Leo Burnett Dubai – McDonald's "Hotcakes" – Restaurants & Fast Food Outlets
  • Leo Burnett Melbourne – Honda Australia "Herpestes Auropunctatus/Indian Mongoose" – Copywriting

Mobile

Silver

  • Leo Burnett Milan – P&G Always "BackMeApp" – Corporate Image & Communication

About Leo Burnett Worldwide
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Brooks Running, Fiat, Kellogg's, Kraft, McDonald's, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.

Photo - http://photos.prnewswire.com/prnh/20150622/224759 

SOURCE Leo Burnett Worldwide

Related Links

http://leoburnett.com