Leo Burnett's "#LikeAGirl" For P&G Always Awarded With Highly Coveted Grand CLIO Award

CHICAGO, Oct. 2, 2014 /PRNewswire/ -- At the 55^th Annual CLIO Awards Wednesday evening, Leo Burnett Worldwide took home 71 CLIOs—four Hall of Fame inductees, one Grand CLIO, 11 Gold, 19 Silver and 36 Bronze—making it the second most awarded agency at the show this year. Hall of Fame inductees are recognized for exceptional work from the past that have stood the test of time, cementing a place of honor and respect in the industry. This year, Leo Burnett was honored with a record-breaking four out of five Hall of Fame wins.

The CLIO Awards is a historic, international competition showcasing the premier work in advertising, design and communications. After five days of award ceremonies, the final show, hosted by Whoopi Goldberg, took place at the palatial Cipriani Wall Street in New York City. This year's competition included 19 categories with winners representing more than 90 cities across the globe.

"The CLIO Awards celebrate standout ideas that transform the creativity business," said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. "Leo Burnett continues to imagine brilliant ideas that turn awareness into action and advertising into icons."

The Grand CLIO went to the Leo Burnett offices in Toronto, Chicago and London for the acclaimed P&G Always "#LikeAGirl" in the Public Relations category for Brand Development. The culturally significant campaign won an additional two Gold awards in the Engagement and Public Relations categories.

"It's an absolute honor to be awarded a prestigious Grand CLIO for our Always #LikeAGirl campaign," said Judy John, CEO and CCO, Leo Burnett Canada. "This film has shifted what it means to do things 'like a girl' from an insult to something amazing. We look forward to continuing this conversation in 2015, inspiring change and encouraging action, #LikeAGirl."

Twenty-two offices contributed to the creative performance including Leo Burnett Tailor Made which led the charge for the network, picking up five Gold honors for Fiat "Letters" and ABTO "Bentley Burial." Leo Burnett Paris added to the tally at the CLIOs, scoring two Gold for Mimi Foundation's "If Only For A Second." Wins for major clients included, McDonald's, P&G, Fiat and Coca-Cola.  Lapiz won three Silver CLIOs for Mujeres Latina en Accion "Broken Promises" radio spots.

For commentary from Global Chief Creative Officer Mark Tutssel on Leo Burnett's Hall of Fame wins, click here. 

About Leo Burnett

Leo Burnett Worldwide operates with a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world's largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. It was honored at the 55^th annual CLIO Awards with an historic four Hall of Fame honors and the Grand CLIO. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.

SOURCE Leo Burnett Worldwide