DENVER, Aug. 30, 2017 /PRNewswire/ -- Streamline Brands®, the fastest growing franchisor of swim schools in the world, and Leon Capital Group, a Dallas-based private equity and real estate investment-development company, today announced a partnership that includes a significant investment in Streamline by Leon Capital and a preferred real estate development program.
With this investment, which was completed on Aug. 7, 2017, Leon Capital and Streamline will create a real estate development program for franchisees that will help Streamline continue to expand its position as the largest franchisor of swim schools in North America. Streamline Brands includes SafeSplash, Swimtastic and SwimLabs swim schools, totaling 145 open locations and 27 under development in 19 states and 3 countries. The financing and development program is expected to help Streamline launch up to 20 additional locations per year in the United States beginning in 2018.
"Extensive growth of consumer demand for swim instruction demonstrates the untapped potential for expansion throughout the country," said Matt Lane, Chairman and CEO of Streamline Brands. "This investment from Leon Capital Group will enhance our ability to support these expansion opportunities by offering unique real estate sites and real estate development services to our franchisees. We are committed to offering our franchisees wider ranging support and more value than any other system in the industry."
According to the Sports and Fitness Industry Association and the US Census Bureau, the US swim school market is estimated at $17 billion annually with 50 million children in the U.S. under 12 years old. However, significantly less than $1 billion of the market is currently served.
"The opportunity to invest in an Amazon-proof consumer retail segment such as swim schools was one we had been tracking for quite some time," said Fernando De Leon, CEO of Leon Capital Group. "Streamline Brands is the industry leader in the segment with unique back office services for their franchisees, a wide range of swim school brands, and exclusive partnerships with brands like Speedo and five-time Olympic Gold Medalist Missy Franklin. Partnering with them was something we pursued aggressively, and we are excited about the value we can add to the company."
The investment marks another strategic partnership for Streamline in support of its aggressive growth goal of opening more than 400 U.S. and international locations by 2020, representing 800% growth in five years. Streamline's unique franchising model includes back-office services, proven teaching curriculum, unmatched franchisee training and industry-leading franchisee support. Streamline's other exclusive partnerships include the USA Swimming Foundation, Sports World, 24 Hour Fitness® and LA Fitness®.
More About Streamline Brands
Streamline Brands is the industry's largest franchisor of swim schools. After opening its first school in 1996 in the Milwaukee, Wisc. market under the Swimtastic brand, the company has grown to 150 locations in 15 states and 3 countries, operating under the SafeSplash Swim School, Swimtastic Swim School and SwimLabs Swim School brands. Franchise development rights are available for all brands throughout the world. For more information about Streamline or to learn about franchising opportunities with the company, please visit their website or follow on LinkedIn.
More About Leon Capital Group
Leon Capital Group ('LCG') is a Dallas-based private equity and real estate investment-development company. LCG acquires and develops assets across a diversified portfolio that yields superior returns to our investors. With a real estate focus on multi-family, retail and self-storage properties, LCG has successfully overseen more than 200 investments, representing a total capitalization of more than $2.5 billion. LCG's private equity and development offering allow it to provide a differentiated offering to its partners and affiliates. Leon Capital Group has a vision of redefining real estate and private equity investing by transforming communities throughout the United States and around the globe. To learn more visit www.leoncapitalgroup.com.
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SOURCE Streamline Brands