León Y Sol Tequila And West Bev Consulting Announce Exclusive Cocktail Collaboration During Tales Of The Cocktail 2025

SAN FRANCISCO, July 21, 2025 /PRNewswire/ -- León Y Sol, the luxury tequila house renowned for its heritage-rich craftsmanship and unapologetic presence, is joining forces with West Bev Consulting during Tales of the Cocktail 2025 to unveil a suite of exclusive cocktails. This strategic collaboration will debut a curated selection of signature serves that showcase the depth, purity, and versatility of León Y Sol's expressions, crafted with the creative precision that has made WestBev a powerhouse in the spirits world.

This partnership is far more than a product activation, it is a declaration of intent. León Y Sol is solidifying its position not just in tequila, but in the upper tier of the global spirits industry. More than a drink, León Y Sol is a lifestyle brand built for those who lead with taste, conviction, and vision.

West Bev's influence behind the bar is unmatched, responsible for some of the most sipped and celebrated cocktails in top venues across the country. Together with León Y Sol, they are raising the bar with a bold lineup of cocktail experiences that will be served at key events throughout the Tales week, designed to ignite dialogue among tastemakers and leave a lasting impression on the industry's most discerning players.

Crafted with the same attention to detail and unapologetic refinement that defines every bottle of León Y Sol, this collaboration bridges bold flavors with conceptual storytelling.

At the heart of this partnership is La Fortuna, a showstopping reinvention of a classic built on the bold foundation of León Y Sol Reposado. This opulent cocktail redefines what luxury in a glass looks and tastes like. It's audacious and unapologetically indulgent, crafted for those who sip with purpose and live without compromise. From the first pour to the gold-wrapped finish, it's a statement of pure Reposado sophistication.

Supporting this headline act are three more cocktail expressions, each telling its own story:

• Pica Miel: a fiery, sun-kissed signature with vibrant edge and unexpected warmth with León Y Sol Blanco.
• Desperado: a brooding, stirred-down classic layered with herbaceous depth and quiet confidence with León Y Sol Reposado.
• El Ranchero: effortlessly fresh, bright, and grounding, this highball is a nod to earthy cool and natural simplicity with León Y Sol Blanco.

"This partnership with León Y Sol isn't just about creating cocktails—it's about setting the tone for where modern luxury is headed," said Christopher Longoria, Partner at West Bev Consulting. "Every drink we've crafted tells a story of culture, craft, and vision. It's the kind of collaboration that shifts the industry forward."

"This partnership is a statement," said Bobby Marhamat, Co-Founder of León Y Sol. "West Bev is the engine behind some of the most iconic cocktail experiences in hospitality today. Collaborating with them isn't just about showcasing how León Y Sol can be served—it's about signaling where we're going as a brand. We're not just participating in the spirits industry. We're shaping its future."

ABOUT LEÓN Y SOL TEQUILA
León Y Sol is more than tequila. It's a movement — a lifestyle brand for those who live with intensity, celebrate with purpose, and never dilute who they are. Born in California and handcrafted in the Highlands of Jalisco, our award-winning expressions are made with 100% Blue Weber Agave, always additive-free, non-GMO, and gluten-free.

This is where tradition meets edge, where craftsmanship fuels culture. From fashion to music, nightlife to art, León Y Sol moves with the pulse of those who create, disrupt, and demand more from every moment.

This isn't just what tequila tastes like. It's what modern luxury feels like.

Media Contact:

Elisa Rocha

949-677-4878

[email protected]

SOURCE Leon Y Sol, Inc.