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Les PLAYMOBIL a l'abordage des smartphones et tablettes pour la premiere fois


News provided by

Gameloft

Aug 14, 2012, 12:00 ET

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PARIS, August 14, 2012 /PRNewswire/ --

Toutes les figurines iconiques de la célèbre gamme de jouets pirates de PLAYMOBIL regroupées dans un même jeu

Gameloft, un leader mondial dans l'édition de jeux digitaux et sociaux, et PLAYMOBIL, annoncent un partenariat exclusif à l'échelle mondiale pour le développement du jeu PLAYMOBIL Pirates sur smartphones et tablettes. Depuis plus de 38 ans, PLAYMOBIL est un acteur incontournable dans le domaine des jouets. Les figurines commercialisées depuis 1974, ont été fabriquées à plus de 2.5 milliards d'unités et sont appréciées par les enfants du monde entier. Gameloft est le premier éditeur à développer un jeu basé sur la célèbre franchise PLAYMOBIL sur plateformes mobiles.

Plongé dans le monde original de PLAYMOBIL Pirates, le joueur retrouvera les jouets iconiques de la célèbre gamme pirates, des plus anciens aux plus récents. Il devra construire son propre camp de pirates, recruter un équipage tout en accomplissant des quêtes et des minis jeux. La modélisation fidèle des personnages PLAYMOBIL et l'univers palpitant des pirates raviront à la fois les fans de la franchise et le plus grand nombre d'utilisateurs.

« Nous sommes ravis de collaborer avec un leader dans le domaine du jeu digital. » déclare Christian Buchner, Project Manager New Media chez PLAYMOBIL. « En adoptant notre gamme de jouets pirates de renommée internationale en jeux numériques innovants et accessibles à tous, Gameloftnous permet d'apporter aux fans de PALYMOBIL une nouvelle expérience de jeu totalement immersive. »

« PLAYMOBIL est l'une des marques pour enfants les plus reconnuesdans le monde du divertissement et nous sommes ravis d'être le premier éditeur à  pouvoir donner vie à  ces jouets populaires sur plateformes digitales. » déclare Gonzague de Vallois, Vice Président Publishing chez Gameloft. « Nous nous sommes beaucoup investis afin d'offrir une expérience de jeu qui reflète réellement l'univers passionnant des PLAYMOBIL, du célèbre bateau pirate aux personnages emblématiques de la marque. »

PLAYMOBILPirates sera accessible gratuitement sur smartphones/tablettes iOS et Android d'ici la fin de l'année 2012.

À propos de Gameloft

Un leader mondial dans l'édition de jeux digitaux et sociaux, Gameloft® s'est positionné depuis 2000 comme l'une des entreprises les plus innovantes dans son domaine. Gameloft conçoit des jeux pour toutes les plateformes numériques, comme les téléphones mobiles, les smartphones, les tablettes (dont Apple® iOS et Android®), les box triple play, les TV connectées et les consoles. Gameloft possède ses propres franchises comme Asphalt®, Real Football®, Modern Combat ou N.O.V.A.: Near Orbit Vanguard Alliance®, et travaille également en collaboration avec les plus grands ayant-droits internationaux dont Marvel®, Hasbro®, FOX ®, Mattel® ou encore Ferrari®. Gameloft est présent sur tous les continents, distribue ses jeux dans plus de 100 pays et compte plus de 5000 développeurs.

Gameloft est cotée à la bourse de Paris (ISIN : FR0000079600, Bloomberg : GFT FP, Reuters : GLFT.PA).

Les ADR sponsorisés Gameloft de niveau 1 (code : GLOFY) coteront du gré à gré aux États-Unis.

ABOUT PLAYMOBIL and geobra Brandstätter GmbH & Co.KG

Geobra Brandstätter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the producer of PLAYMOBIL and Germany´s largest toy manufacturer. The 7.5 cm tall PLAYMOBIL figure is the cornerstone of this creative toy system, which is a multi-year winner of international awards. The imaginative role play with historical and modern play themes is fascinating children and is highly valued by parents and educational practitioners. Since its launch in 1974 2.5 billion PLAYMOBIL figures have been produced. The company distributes its toy system consisting of around 30 different play themes in more than 65 countries and employs more than 3,500 people. Worldwide turnover for the Brandstätter Group rose to a record level of 564 million Euros in 2011. Subsidiaries in the United States, Canada, France, Great Britain, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, Italy, Greece, Mexico, Spain and Scandinavia make up the majority of the 69 per cent export share. PLAYMOBIL's certified high quality is guaranteed by using company owned European production sites in Germany, Malta, the Czech Republic and Spain. For more information, please visit http://www.playmobil.com.

Contact Presse:

Stéphanie Cazaux-Moutou
Responsable Relations Presse
@ : [email protected]
Tél: +33(0)1-58-16-21-55

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