NEW YORK, Jan. 24, 2014 /PRNewswire/ -- Today the iconic American lifestyle bag retailer LeSportsac, announces the celebration of their 40th Anniversary. Established in 1974 in New York City, LeSportsac was founded on the principles of being lightweight, functional and fashionable.
LeSportsac celebrates their 40 years with a new store design, e-commerce site, through products and various collaborations. Across four seasons of retrospective yet modern collections LeSportsac employs the concept of "looking back, and moving forward."
"This year we are celebrating every way possible, from capsules in our Classic collection to a series of unexpected partnerships. We've collaborated with best in class brands who share a similar spirit," says VP & Global Creative Director, D'Arcy Jensen.
Inspired by the original designs from 1974, the Classic Anniversary Collection features details such as the original zipper pull, three colored logo, and natural colored contrasting trims. Vintage styles such as the Pullman and Camera bag are updated and reintroduced.
This spring LeSportsac will launch two collaborations. Beginning with New York based Curtis Kulig and his brand Love Me, LeSportsac continues it's long tradition of working with artists. The Artist Edition series consists of three prints that feature Kulig's eponymous Love Me. Each print comes in various styles resulting in a cool and urban collection with a touch of sweetness.
In their second spring collaboration LeSportsac teams up with Benefit Cosmetics to express its bold and girly side. This whimsical and witty collection features retro inspired prints and Benefits' infamous "words of wisdom." From cosmetic bags to weekenders the collection offers a full range of products for a beautiful lifestyle.
The second half of the year is filled with many surprises, some dip into past and some look forward. While maintaining a sense of its heritage LeSportsac plans to move forward in innovative and unexpected ways.
LeSportsac is a quintessential American lifestyle brand of casual trendsetting nylon bags. Founded in 1974, the company maintains a strong presence around the globe, offering a fashion forward line of handbags, travel totes, messenger bags, backpacks and accessories. The lightweight fabric combined with high performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader in the accessories market, LeSportsac continues to offer fresh, innovative new styles that remain consistent in terms of quality and character while partnering with trendsetters around the world.