Less Stress, More Memories: Shipt Teams Up With Butter Board Extraordinaire, Justine Doiron, to Lighten the Mental Load for Holiday Magic-Makers

With one-click holiday recipes, reliable same-day delivery and seasonal savings, Shipt is helping with holiday prep so families can focus on celebrating.

BIRMINGHAM, Ala., Nov. 12, 2026 /PRNewswire/ -- Behind every memorable holiday moment is a "magic maker"—the family member juggling endless to-do lists, grocery runs and prep. This season, Shipt is going even further to tackle the heavy lifting so holiday hosts don't have to. The same-day delivery company is teaming up with beloved food creator Justine Doiron to transform one of Doiron's favorite seasonal dishes into a curated, shoppable one-click recipe. Customers can watch Doiron share her story behind the dish while learning how to make the dish and add ingredients to their cart with just one click for same-day delivery.

The partnership takes aim at a very real holiday party crasher: the mental load. According to the American Health Association, 79% of people surveyed agree that, during the holidays, they are so focused on creating special moments for others they overlook their own needs. Shipt is introducing one-click solutions throughout the holiday season that aim to eliminate endless scrolling, allowing holiday hosts to ditch the stress and get straight to the celebration.

"Holiday magic makers work so hard behind the scenes to create unforgettable moments, but too often, they're so busy managing the details that they miss out on the fun," said Alia Kemet, Chief Marketing Officer at Shipt. "At Shipt, we want to help with that mental load. Shipt's delivery experience is all about bringing customers their orders same-day, shopped the way they want it. By making holiday prep seamless, we're giving hosts back their time, space and energy to actually enjoy the magic they create."

What's on Justine Doiron's Holiday Table?

Shipt and Doiron kicked off the collaboration today by sharing Doiron's signature shrimp etouffee and cherished traditions that make her holiday tables anything but ordinary. Holiday hosts can now easily translate Doiron's recipe inspiration to their homes, as the video includes the seasonal recipe with the ingredients and essentials needed to recreate it.

"For me, holiday food has never just been about the recipe. It's canned crescent rolls on our table every year, slightly-too-salty sugar cookies I couldn't get enough of, and all the little things that somehow become tradition, even if they just started as ingredients," said Food Creator Justine Doiron. "I love that partnering with Shipt lets me share the stories behind those foods and make the recipes easy for people to bring home and help with their holiday to-do list. From there, I hope people change them, make them their own, and create traditions and holiday magic I never could have imagined."

Unwrap Holiday Savings

Even the most extraordinary holiday meals start with some pretty ordinary staples. In fact, butter, broth, cheese, eggs and canned vegetables account for half of Shipt's total Thanksgiving and Christmas sales. To help hosts stock up on these essential ingredients for less, Shipt's multi-week Season of Savings event is back again this year with key deals on holiday prep, including:

• Early Black Friday steal: Get a year of Shipt for just $29! Give yourself—or someone you love—the ultimate gift this holiday season: a full year of time saved. From November 12-17, 2026, lock in an annual Shipt membership for just $29 (normally $99). That's 12 months of unlimited same-day delivery on groceries, holiday prep, last-minute gifts and everyday essentials straight to your door. Treat yourself to a stress-free year or cross a gift off your list early! Use promo code EARLYBF26DEAL*
• Help with the holiday spread: Save $15 on $100 at participating local grocers for Thanksgiving prep from November 15-21, 2026**, with another $15 off $100 from December 19-24, 2026***.
• Gifting without another errand: Get $10 off a $50 gift order in December****, plus savings on toys, books, games and other last-minute essentials at participating retailers.

Shipt's hands-on service coupled with smart features like Ask Shipt and Shipt Kits and same-day delivery from beloved stores like Sprouts Farmers Market, Meijer, Michaels, PetSmart and Lowe's Home Improvement make tackling hosting essentials, holiday decor and spreads and last-minute gifting hassle-free.

From the first spark of menu inspiration to the ingredient someone inevitably forgot, Shipt is helping customers spend less time managing the holidays and more time enjoying the moments that make them anything but ordinary. Visit Shipt.com/Shop to learn more.

*Offer valid until 11/30/26 at 11:59 p.m. HT with code EARLYBF26DEAL. Shipt reserves the right to end the promotion at any time. Offer not valid for current Annual Members. Annual membership will renew at the standard membership rate at the end of first year. Cancellation available free of charge anytime. Offer will automatically apply at checkout. Offer is subject to Shipt Promotion Terms and Conditions. Deliveries under $35 with a membership will incur a $7 fee. All orders with alcohol (where available) may incur a $7 alcohol fee. Service fees may apply and will vary by retailer and location. See Terms of Service.

**Offer valid 11/15/26 through 11/21/26 and expires at 11:59 p.m. HT. Purchase of qualifying products at select retailers of $100 or more to qualify for $15 off, which will automatically apply to qualifying order at checkout. Limit 1 use per order. Offer not valid for orders containing alcohol items. Offer is subject to Shipt Promotional Terms and Conditions.

***Offer valid 12/19/26 through 12/24/26 at 11:59 p.m. HT. Purchase of qualifying products at select retailers of $100 or more to qualify for $15 off, which will automatically apply to qualifying order at checkout. Limit 1 use per order. Offer not valid for orders containing alcohol items. Offer is subject to Shipt Promotional Terms and Conditions.

****Offer valid 12/6/26 through 12/26/26 and expires at 11:59 p.m. HST or until redemption limit of 5,000 has been reached. Customer must place a gift order of $50 or more to receive $10 off by selecting "Send as a gift" at cart or checkout. Discount will automatically apply to qualifying order at checkout. Limit 1 use per customer. Offer not valid for orders containing alcohol items. Offer is subject to Shipt Promotional Terms and Conditions.

ABOUT SHIPT
Shipt is a digital one-stop shop that provides access to a comprehensive marketplace of more than 100 retailers and exceptional same-day delivery offerings. Through the powerful combination of Shipt's personalized technology, its committed team, and a community of shoppers, Shipt puts care on the same level as convenience to deliver joy with every order. Shipt is an independently operated subsidiary of Target Corp. and is available to 80% of the U.S. population. A Shipt annual membership provides access to unlimited, same-day delivery of orders over $35, plus exclusive savings, member-only perks, and features like 'Preferred Shopper,' real-time order updates, and more. For more information, visit Shipt's Newsroom. 

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SOURCE Shipt