Let Science Speak Partners with The Weather Channel to Give Scientists Their Say
Leveraging the network's multi-screen platform to reach millions of viewers with a pro-science message
08 Nov, 2018, 09:06 ET
SAN FRANCISCO, Nov. 8, 2018 /PRNewswire/ -- The highly acclaimed short documentary series, Let Science Speak, today announced its partnership with The Weather Channel television network to make environmental scientist voices heard across America. The Weather Channel is broadcasting Let Science Speak and interviewing participating scientists from the series on its weekend show, Weekend Recharge, in addition to amplifying the series across its social media properties, including @weatherchannel, @WeatherGeeks and @Pattern Twitter handles.
Let Science Speak, produced by Generous Films, is a direct response to the increasing efforts to suppress environmental science and silence scientists. Each episode leverages intimate storytelling to humanize scientists, connecting the work they do on issues like climate change with the personal values that most Americans can relate to, including innovation, faith, family and civic duty.
"The Weather Channel is a science-based network that seeks to shine a light on the truth about weather and the environment. We are thrilled to partner with Let Science Speak and give scientists a critical voice on the issues that impact our daily lives and weather patterns," said Nora Zimmett, Senior Vice President, Content and Programming at The Weather Channel. "By amplifying their voices and thoughtful storytelling, we hope to continue advancing the public's understanding of climate change and its impact on our world."
Featured scientists include Dr. Alan Townsend of Colorado College, Dr. Katharine Hayhoe of Texas Tech, Dr. Jacquelyn Gill of the University of Maine, Dr. Dawn Wright of Esri, Dr. Jonathan Foley of Project Drawdown, and Dr. Marshall Shepherd of the University of Georgia and The Weather Channel.
Named "TV News Brand of the Year" for eight years in a row by Harris Poll, The Weather Channel reached almost 80 million U.S. households in 2017 and is one of the few networks that posted year-over-year audience growth. While Americans generally rely on The Weather Channel for forecasts and breaking severe weather news coverage, they increasingly turn to the network for explanations behind extreme weather events, including climate change.
"The Weather Channel has established itself as the leading media voice for environmental scientists and the consequences of human caused climate change," said Christine Arena, creator and executive producer of Let Science Speak. "I am thrilled to be partnering with them to reach a wide swath of Americans who might not otherwise see our content."
To view the films, visit: https://letsciencespeak.com/.
About Generous Films:
Generous Films is an independent production company focused on socially and politically relevant campaigns that spark change. Let Science Speak is a grant-funded, social mission project.
About The Weather Channel
For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation's only 24-hour source of national storm coverage. For eight years in a row, Harris Poll has ranked The Weather Channel as the "TV News Brand of the Year." With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network's mission. With its community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. In March 2018, The Weather Channel's parent company, Weather Group, was purchased by Byron Allen's Entertainment Studios (entertainmentstudios.com). This acquisition allows Entertainment Studios to expand into the increasingly important live and local news category, while providing opportunity for The Weather Channel to further expand its reach and influence in the media space. For more information visit weathergroup.com.
SOURCE Generous Films
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