#LeTourDeBochic, a collaboration with Murad Osmann of #FollowMeTo
In 2015 New York jeweler Bochic embarked on long-term creative collaboration with innovative artist, Murad Osmann entitled Le Tour de Bochic.
NEW YORK, Sept. 21, 2015 /PRNewswire/ --
Inspiration:
The vision is brought to life by muse Natalia Osmann @natalyosmann as she takes us on a journey to storied destinations around the world. Le Tour de Bochic will materialize in a series of photoshoots and films at surprise locations, shot in the "follow me to" style the Osmanns have made famous.
Osmann and wife Natalia started the Instagram phenomenon #FollowMeTo in 2011 and have continued to mesmerize their 3.3 million followers with beautiful images from all over the globe.
Bochic's Founder and Creative Director David Joseph has been crafting fine jewelry for over 10 years and has built a cult following for his one-of-a-kind designs.
When the pair met a year ago their creative visions aligned and Le Tour de Bochic was born.
With incredible images from Sri Lanka, Georgia, India and Hong Kong already shot, this global campaign integrates art, film, branding, and social media.
Exhibitions:
Locations for the Le Tour De Bochic exhibition are scheduled in London, Hong Kong, Singapore, Indonesia, Dubai, India, Morocco, Shanghai, Baku and New York to showcase the images and jewelry side by side and available for purchase. Murad and Natalia Osmann, and David Joseph will attend the opening of the exhibition and VIP event attached to it.
Collection:
The exhibitions will launch the Jules Verne-inspired jewelry collection. Taking queues from the adventure-novel Around the World in Eighty Days the jewelry has vintage touches and a mix of cultures. Something one might find on a spectacular journey.
Bochic Instagram: @bochic
Murad Instagram: @muradosmann
Natalia Instagram: @natalyosmann
Bochic Profile:
Launched in 2004 by Miriam Salat and David Joseph, New York based fine jewelry line Bochic evokes a feeling of timeless glamour. Miriam's background in handcrafted fashion jewelry was the perfect compliment to David's expertise in classical European design. Joseph combines ahead-of-the-curve trend instincts and a global design sensibility with a passion for one-of-a kind gems and exquisite workmanship, a talent inherited from family ties to the British jewelry industry. He is credited with introducing a new style of fine jewelry, bringing unique carvings in Jade, Mammoth, Turquoise and other rarely used gems to the forefront of luxury jewelry design.
Photo - http://photos.prnewswire.com/prnh/20150916/267442
Photo - http://photos.prnewswire.com/prnh/20150916/268166
SOURCE Bochic
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