LevelUp Partners with Playfull to Bring Gaming Customers to its Restaurant Clients
Playfull Joins LevelUp's Growing List of Partners on LevelUp Broadcast, Bringing Active Consumers to Restaurant Brands
Jul 19, 2018, 09:00 ET
BOSTON, July 19, 2018 /PRNewswire/ -- LevelUp, the growth engine for restaurants, today announced its partnership with Playfull, an app that uses games to increase the frequency and volume of digital orders at restaurants. Playfull is the newest ordering channel through LevelUp Broadcast, a growing service that allows restaurant operators to reach new customers within the social and digital channels they use most, including Yelp, Amazon Alexa, and Chase Pay. LevelUp's restaurant partners now have access to a new community of users engaged in the gamified Playfull experience.
LevelUp's restaurant partners can receive Playfull orders directly through their point-of-sale from LevelUp Broadcast. The unique experience of playing games, earning rewards, and redeeming rewards increases customer frequency 3.6X and can result in a 5-10% lift in sales.
"Partnering with Playfull allows our restaurant brands to reach a highly engaged set of consumers who have demonstrated positive impact on loyalty and sales for restaurants," said Matt Colfax, Strategic Partnerships Lead at LevelUp. "Our goal with our Broadcast platform is to become the universal menu and ordering platform for the restaurant industry, and the addition of Playfull brings a unique channel for our restaurant brands to grow their reach and drive engagement."
"We are very excited to partner with LevelUp to offer restaurants a new way to reach and engage consumers," said Patrick Lu, Co-Founder & Chief Executive Officer of Playfull. "LevelUp is a true pioneer in digital loyalty and engagement, and this opportunity to connect into their Broadcast platform allows us to dramatically increase the ease and ability for restaurant brands to bring the fun of gaming rewards to their brand."
About LevelUp
LevelUp connects restaurants and guests with a seamless customer experience that blends analytics, loyalty, and rewards. LevelUp brings its technology to market in multiple ways: embedded into partner restaurant apps to provide a full-stack customer engagement solution; via an open developer platform that powers over 200 mobile apps and 50,000 locations; and through the LevelUp's partner distribution channels, which let consumers order ahead and avoid the line at their favorite lunch spots using the apps already on their phone. Based in Boston, MA, LevelUp is backed by leading investors such as Google Ventures, Highland Capital and JPMorgan Chase.
About Playfull
Playfull is an app that uses games to increase the frequency and volume of digital orders at restaurants. Playfull also uses data from its app to provide personalized customer analytics in real-time to help restaurants identify their best customers. Playfull is scaling quickly with LevelUp and Olo restaurant partners to drive foot traffic and incremental sales. Based in LA, Playfull is backed by top investors from Techstars, MTGx, and McDonald's Global Digital. For more information, visit www.playfull.com.
SOURCE LevelUp