LG ANNOUNCES MULTI-YEAR PARTNERSHIP WITH BOSTON RED SOX

LG Electronics USA Named 'Official TV Partner of the Boston Red Sox,'
Building on LG's Role as Digital Signage Provider to Fenway Park

BOSTON, April 7, 2025 /PRNewswire/ -- LG Electronics USA and the Boston Red Sox have announced a groundbreaking multi-year partnership, making LG the "Official TV Partner of the Boston Red Sox."

This collaboration, brokered by ANC, marks the first fully integrated marketing partnership between LG and the Red Sox, leveraging LG's cutting-edge commercial and consumer display technologies to enhance the Fenway Park experience for fans. Building on their longstanding relationship with Fenway Sports Group, ANC, a sports and entertainment venue solutions and marketing agency, played a pivotal role in bringing this partnership to life.

Following ANC's recent upgrades to Fenway Park's entire digital display network utilizing LG DVLEDs, including the main videoboard in centerfield, this deal further strengthens LG's presence through a premier sponsorship package with the team and new LG LED signage integrations. 

Beyond LED digital signage, the agreement establishes a multi-year marketing platform that opens the door for future LG product integrations, including the placement of LG TVs in premium areas of Fenway Park. 

"The Boston Red Sox are thrilled to welcome LG Electronics as the Official TV Partner of the club," said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. "Through our valued partnership with ANC, we're proud to bring an industry leader like LG into the Red Sox family. This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG's presence through dynamic activations that will engage Red Sox Nation all season long."

"We are honored to be the Official Television Partner of the Boston Red Sox," said Phil Lubell, LG Electronics USA's head of Media Entertainment Solution marketing. "Year after year, LG OLED TVs consistently receive rave reviews for their lifelike and immersive picture quality and sound. That's why we've been the Worlds' Number 1 brand of OLED TVs for the past 12 years."¹

ANC, which recently formed an official alliance with LG to drive revenue and innovation for North American sports and entertainment venues, played a key role in structuring and negotiating this historic partnership.

"Our deep-rooted relationship with Fenway Sports Group and our newly established partnership with LG Electronics made this a natural fit," said Jerry Cifarelli Jr., ANC President and CEO. "Fenway Park has been a pioneer in integrating digital technology while maintaining its historic charm, and we are proud to facilitate this collaboration that enhances the in-game experience while creating significant marketing opportunities for LG."

For the past 12 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42 thru 97 inch screen sizes, as well as innovative OLED TV solutions such as the world's only 42-inch flexible TV, the LG OLED Flex, as well as unique lifestyle TVs including the LG StanbyME and LG StanbyME Go. For more information on the complete lineup of 2025 LG TVs, visit LG.com.

¹Source: OMDIA Unit shipments, 2013-2024. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party's own risk. Visit https://www.omdia.com/ for more details.

About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

About ANC 
ANC is a leading sports entertainment agency that delivers cutting-edge multimedia advertising solutions and venue technology integration. With over 25 years of experience, ANC partners with top-tier professional sports teams, entertainment venues, and brands to enhance the fan experience through custom digital signage solutions, immersive marketing activations, and strategic sponsorship programs.

SOURCE LG Electronics USA