LG ANNOUNCES PRICING AND AVAILABILITY OF NEW FLAGSHIP SOUNDBAR WITH FIVE UP-FIRING SPEAKERS

The S95AR Home Theater Soundbar Features a Redesigned Subwoofer, Dolby Atmos and Seamless LG TV Integration

ENGLEWOOD CLIFFS, N.J., June 9, 2025 /PRNewswire/ -- LG Electronics (LG) is introducing the newest in its lineup of premium soundbars with the LG S95AR Home Theater Soundbar. Designed to deliver LG's most cinematic surround sound experience yet, the flagship S95AR provides an enhanced audio experience. Its 9.1.5 channel configuration, Dolby Atmos®¹ and DTS:X®² support seamless integration with LG OLED TVs. The LG S95AR Soundbar retails for $1,699 and is available today at LG.com and LG-authorized retailers.

Perfect for movie nights, gaming, music, and more, the LG S95AR transforms any home theater with Immersive 3D Spatial Sound, and when paired with an LG OLED TV featuring Dolby Vision™, it delivers the ultimate Dolby home cinema experience. Accompanying the new Soundbar is a redesigned 8-inch subwoofer delivering deep controlled bass, and five up-firing speakers, including True Wireless up-firing rear speakers, for a more dynamic and immersive soundscape.

With LG's AI Room Calibration, the Soundbar uses its built-in microphone to precisely measure the room dimensions and detect rear speaker placement. The AI then analyzes this spatial information and optimizes audio settings accordingly to produce a richer, deeper and clearer surround sound experience.

The Perfect Match for LG OLED
Designed to complement LG OLED B, OLED evo C and G Series TVs, the LG S95AR pairs perfectly both in look and in function. LG's WOW Orchestra creates harmony, utilizing the audio from both your LG TV and LG Soundbar for the ultimate immersive listening experience, while WOW Interface puts convenient control at your fingertips. Users can readily adjust the volume and audio settings, check connection status and even select a sound mode on the screen, all from the TV remote.

Enjoy room-filling sound with WOWCAST Built-in and Wireless Dolby Atmos, delivering lag-free audio and a seamless, clutter-free connection between your LG TV and Soundbar. Users can experience the power of Dolby Atmos and DTS:X surround sound without any visible wires - perfect for a minimalist home aesthetic.

For more information on LG's Soundbars, please visit LG.com.

^{1 Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
2 For DTS patents, see http://patents.dts.com. Manufactured under license from DTS, Inc. or its affiliates. DTS trademarks and logos are registered trademarks or trademarks of DTS, Inc. in the United States and other countries. ALL RIGHTS RESERVED.}

About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

SOURCE LG Electronics (LG)