NEW YORK, Sept. 29, 2017 /PRNewswire/-- LG SIGNATURE, which combines the best of LG's cutting-edge technology and world-class design with exquisite attention to detail for today's most discerning consumers, today unveiled a first-of-its-kind luxury home appliance window display at Bloomingdale's 59th Street, an upscale department store. The retailer's flagship location, a top 10 Tourist Attraction in New York City, features iconic window displays that showcase rotating, visual vignettes tying fashion, artistry and the latest tech innovations together. The LG SIGNATURE window curations bring to life the products' striking style and timeless refinement, putting the spotlight on their minimalist, yet stunning design.
The window display features all six products from the LG SIGNATURE premium home appliance line: the LG SIGNATURE Washer/Dryer Combo (LUWM101HWA), LG SIGNATURE Double Oven Range with ProBake Convection® (LUTD4919SN), LG SIGNATURE InstaView™ Door-in-Door® Refrigerator (LUPXS3186N), LG SIGNATURE Top Control Dishwasher with QuadWash™ (LUDP8997SN), LG SIGNATURE OLED TV W - 4K HDR Smart TV (OLED77W7P and OLED65W7P) and LG SIGNATURE Air Purifier (AM501YWM1). Appliances are displayed alongside Breast Cancer Awareness messaging, which is an annual October philanthropic endeavor for Bloomingdale's. The retailer supports the BCRF, The Carey Foundation and The Marisa Acocella Marchetto Foundation and has again partnered with renowned artist Donald Robertson whose custom-created breast cancer awareness artwork graces the building's façade throughout the month.
The partnership series is part of a larger strategy to bridge the gap between innovative home appliance and electronics technology and premium fashion, in order to reach the most discerning customers who seek the latest, most luxurious styles and trends to complement their sophisticated lifestyles.
"We're dedicated to providing the luxury-seeking consumer with products that fit their lifestyle, and we want to be in the stores where they are seeking out sophisticated, premium products,"said David VanderWaal, vice president of marketing for LG Electronics USA. "Bloomingdale's is a quintessential name in fashion and luxury, and we were thrilled to spotlight our products in their iconic windows."
"Bloomingdale's is thrilled to partner with LG SIGNATURE to give our customers a glimpse of the technological innovation coming from LG Electronics. As we complete the total renovation of the home store in our 59th Street flagship we seek to continue showing our shoppers what's new and exciting across all home categories," says Jack Hruska, Bloomingdale's EVP Creative Services. "LG SIGNATURE captures the style and sophistication that is the hallmark of Bloomingdale's. In addition, LG SIGNATURE has helped to recognize Bloomingdale's commitment to Breast Cancer Awareness which is our brand's primary message for October."
To learn more about each of the LG SIGNATURE products, please visit: www.LGSIGNATURE.com.
About LG SIGNATURE
LG SIGNATURE is a luxury brand from global innovator LG Electronics. LG SIGNATURE is designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious. The distinctive new LG SIGNATURE products were designed with their true essence in mind – streamlined to focus on each product's essential function while maintaining the LG SIGNATURE's modern, signature design.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more news and information on LG Electronics, please visit www.LG.com.
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 38 Bloomingdale's stores and 17 Bloomingdale's, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
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SOURCE LG SIGNATURE