'LG Styler' Makes Debut During NY Fashion Week, Revolutionizing Clothing Care With Power Of Steam
New Clothing Management System Gives Fashionistas Innovative Wardrobe Maintenance at Touch of a Button
NEW YORK, Sept. 14, 2015 /PRNewswire/ -- Leading home appliance manufacturer LG Electronics took New York Fashion Week by storm, unveiling the "LG Styler," a clothing management system that is an easy and time-saving way to maintain and refresh special care items – such as suits, coats, blouses and sweaters.
Thanks to the power of steam technology and proprietary innovations, LG Styler reduces wrinkles and removes odors without detergents or other harsh chemicals, minimizing the frequency of trips to the dry cleaners to save consumers time and money while helping them look and feel their best.
"LG shares the fashion industry's vision that when consumers look their best, they feel their best, which made Fashion Week the perfect time to introduce LG Styler to the U.S. market," says David VanderWaal, vice president of marketing for LG Electronics USA. "LG Styler is a revolutionary solution for those who are balancing busy schedules while striving to maintain a meticulous wardrobe and present their best selves to the world."
LG Styler (Model S3RERB) is a sleek, modernly designed system that seamlessly complements the interior décor of any home, perfect for the bedroom, laundry room or premium walk-in closet. A few of the product's key innovations include:
- Quick Refresh: The Moving Hanger Action gently shakes the clothes after they have been steamed to de-wrinkle garments, helping them feel and smell fresh.
- Odor Removal: Steam and aroma sheets help remove unpleasant odors left behind by smoke, food and sweat.
- Easy Pants Crease Care: Creases formed at the back of knees from daily wear are removed while maintaining perfect pleats up front.
- TrueSteam™: Hot steam is employed to refresh and remove both wrinkles and odors from clothing.
LG tapped into the fashion conversation and industry buzz during New York Fashion Week, offering fashion trendsetters, influencers and media an exclusive look at the LG Styler in action at the Nextpert styleXtech VIP lounge. Guests experienced first-hand how to easily care for their fashion-forward wardrobes by interacting with product demos, engaging in activities such as a celebrity trainer workout, and visiting style sessions and consultations to discover the latest trends in fashion and technology.
As premiere sponsor of Nextpert's styleXtech, LG Styler epitomizes the marriage of style and innovation on display there. Other industry-leading LG technologies integrated into the styleXtech platform during Fashion Week included the revolutionary 65-inch class LG OLED 4K TV with its awe-inspiring perfect blacks and intense color, displaying stunning images and content for attendees as they experienced the event festivities.
For more information on LG Styler, please visit LG.com/US/LGStyler.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2015 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. For more news and information on LG Electronics, please visit www.LG.com.
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SOURCE LG Electronics USA
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