NEW YORK, Dec. 18, 2013 /PRNewswire/ -- Havas Worldwide New York announced today its appointment to Liberty Mutual's creative Agency of Record roster.
The win follows a competitive creative review by Liberty Mutual, the Boston-based diversified global insurer and the third-largest property and casualty insurer in the nation. Leading global communications agency Havas Worldwide will assume creative stewardship responsibilities for the brand, developing integrated communications strategies and content for Liberty Mutual and its U.S. Personal Lines insurance business.
"I am excited to bring on Havas Worldwide as a creative partner," said James MacPhee, Chief Marketing Officer, Liberty Mutual Personal Insurance. "The agency brings significant experience, creative leadership, and strong analytics to the table, which will help take our brand and our business to the next level."
"Liberty Mutual is an inspiring company, and we're honored to be helping them continue their success and grow even further," said Andrew Benett, Global President of Havas Worldwide. "We see amazing potential in the business, and look forward to partnering with them to help chart the next chapter for the brand."
Havas Worldwide's new creative execution of work for Liberty Mutual will launch in 2014.
The win caps a year of tremendous momentum for Havas Worldwide New York, including Abilify, Novartis, Tuesday's Children, Danone, Covance, DISH, Green Mountain Coffee, Jenny Craig and Audemars Piguet.
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Global Communications Director
SOURCE Havas Worldwide