Lick the Plate and Entercom San Diego Announce Expanded Format and Newly Titled "Lick the Plate Raw" to Satisfy Their Listeners on KBZT-FM, KSON-FM, and KXSN-FM who are Hungry for More Culinary Content
The popular San Diego show that has interviewed over 300 chefs, restaurateurs, growers, brewers and culinary personalities during its 6-years on-air will now run as an unfiltered podcast on all 3 stations in addition to :15, :30 and :60 second teasers
SAN DIEGO, Feb. 15, 2017 /PRNewswire/ -- Due to listener demand, Lick the Plate, the popular San Diego radio culinary feature that airs on the Entercom San Diego family of stations that include FM94/9, Sunny98.1, and KSON is launching in podcast format called Lick the Plate Raw that will allow host David Boylan and his guests to talk food, restaurants and music in an unfiltered and less time constrained format. Snippets of the show will still be broadcast on-air in teaser format that promote the podcast and give sponsors the added value of the significant combined audiences of FM94/9, Sunny98.1 and KSON. The new format will launch February 27, 2017.
"While the past 6 years of recording LTP in the 2 minute format have been a great way to build the brand and the audience, the number one complaint I heard from listeners is that they want to hear more about my guests as culinary professionals tend to have interesting stories. That combined with the fact that culinary folks tend to converse in an unfiltered manner will make this the perfect format for letting their true personalities come through," said host David Boylan. He added, "Not only will we be able to expose the talent driving the culinary community in San Diego to a much wider audience, but we will have an opportunity for a far greater impact for the show sponsor than we did in the past with our original content, events, and promotions surrounding Lick the Plate. This is a win-win for the show and Entercom San Diego and we can't wait to re-launch in February."
Entercom San Diego Director of Sales, Karyn Cerulli, who conceptualized the new format is equally excited about the new direction and added, "Lick the Plate has grown in popularity to the point where it basically outgrew its 2 minute episodes. Guests and listeners wanted more and this made perfect sense. This format also suits David's skills as a storyteller and his ability to coax guests to open up and feel comfortable with him which results in more entertaining content."
Lick the Plate Raw will air teasers daily on KBZT-FM, KSON-FM, and KXSN that will give listeners a taste of the podcast that will reside on all 3 stations websites http://www.kson.com/media/podcast/lick-plate http://www.fm949sd.com/media/podcast/lick-plate and http://www.sunny981sd.com/media/podcast/lick-plate
Lick the Plate also airs on 93.9 The River in Detroit and is a weekly column in the Coast News in Encinitas, California.
Media contact and sponsorship inquiries:
David Boylan – 858.395.6905 [email protected]
About Lick the Plate
Lick the Plate has interviewed over 700 chefs, restaurateurs, growers, brewers and culinary personalities over the past 10 years as a column in the Coast News in Encinitas, California plus radio shows on 102.1 KPRI in San Diego, California, 93.9 The River in Detroit, and now as part of the Entercom group of stations in San Diego. Its unique format allows the radio audience to really get to know the culinary talent behind their favorite restaurants. Besides their culinary background and experience, guests share the road to their current position, music memories and dream concert lineup, where they eat and drink around town, their last supper, and an in-depth look at their current menu. The original format has proven to be very popular with both the culinary community and their foodie audience. More at www.lick-the-plate.com
About Entercom
Entercom Communications Corp. is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly-rated radio stations in 27 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom's brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content. Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products. More information is available at www.Entercom.com, Facebook, and Twitter (@entercom).
SOURCE Lick the Plate
Share this article