LIDS® Teams with NFL, Supports Troops via Buy a Cap, Give a Cap Campaign

-- For Every Cap Purchased on December 9, One Will Be Donated to U.S. Army Troops --

Dec 08, 2015, 17:09 ET from LIDS Sports Group

INDIANAPOLIS, Dec. 8, 2015 /PRNewswire/ -- Indianapolis-based headwear retailer LIDS® today announces a national "Buy a Cap, Give a Cap" campaign in partnership with the National Football League (NFL). For every New Era® NFL Cap purchased at any LIDS or Locker Room by LIDS location on Wednesday, December 9, LIDS will donate one cap to U.S. Army servicemen and women (up to 3,000 caps).

"LIDS recognizes the enormous contributions of our military men and women who continuously provide tremendous service to our nation," said Ken Kocher, president of LIDS Sports Group. "These donations are our way of showing our appreciation and respect for all they do."

The hats donated have a retail value of up to $34.99.

For more information on LIDS, its programs and charitable efforts, visit and

Editor's Note: Campaign poster featuring Seattle Seahawks' Running Back Marshawn Lynch is available upon request. A second poster features Chicago Bears caps.

The LIDS Sports Group, operating within Hat World Inc., is comprised of the LIDS retail headwear stores, the Locker Room by LIDS specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses,, and Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,300 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded headwear of collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. Locker Room by LIDS is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and Locker Room by LIDS stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce sites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World Inc. is a subsidiary of Genesco Inc.

SOURCE LIDS Sports Group